Posted at: 5 November

Media Strategist and Buyer

Company

Blueprint Creative Group

Blueprint Creative Group is a Miami-based B2B strategic communications firm specializing in public affairs and technology solutions for government and public sector clients, with additional offices in Atlanta and Washington, D.C.

Remote Hiring Policy:

Blueprint Creative Group supports a hybrid work model, hiring remotely for various roles primarily within the United States, with team members located in cities such as Miami, Atlanta, and Washington, DC.

Job Type

Full-time

Allowed Applicant Locations

United States

Apply Here

Job Description

About Us:
Blueprint Creative Group is a strategic communications agency supporting state, local, and federal government agencies with enterprise-wide communications, public affairs, and program management.

Position Overview:
The Media Strategist and Buyer designs and executes an annual media plan that achieves equitable reach across priority populations. This role ensures that all placements are cost-effective, measurable, and culturally targeted.

Key Responsibilities:

  • Develop and manage the annual paid media strategy and budget in coordination with client and internal teams.

  • Create innovative media buys using a mix of traditional, digital, programmatic, and community-based platforms.

  • Ensure equitable reach for Black, Latino, Asian, immigrant, and rural communities.

  • Negotiate vendor contracts, oversee placement schedules, and track KPIs such as reach, frequency, and engagement.

  • Partner with the Data Analyst to monitor media performance and refine buys based on RCT and evaluation data.

  • Collaborate with the Creative Director to ensure consistent and resonant message delivery across all media.

  • Provide monthly media performance reports with actionable insights.

Qualifications:

  • Bachelor’s degree in marketing, media planning, or analytics.

  • 7+ years in media strategy and buying, preferably in public sector or health awareness campaigns.

  • Deep understanding of equitable media planning and multicultural engagement.

  • Experience with Google Ads, Meta Ads, OTT, and community-based media buying.

Apply Here