Content Marketing Strategist, (Healtcare)

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

***Proficiency in spoken and written English at an advanced level is required for this role.

***This job application is for a role at one of Power Digital's partner companies. Power Digital is assisting this partner company with its recruiting efforts. If you are selected for this position to interview, please make note of the above statement.

A day in the life:

As a Content Marketing Strategist, you’ll take raw ideas, concepts, insights, quotes, themes, and turn them into multi-format stories that resonate with healthcare marketing leaders. You’ll work across video, social, email, and web, collaborating closely with brand, design, and video teams to shape, script, storyboard, and elevate content. Your day includes transforming long-form material into scroll-stopping clips and posts, guiding creative production, managing social calendars, and ensuring every asset aligns with our ICP’s motivations and buying psychology. You’ll stay plugged into industry trends, keep creative and fresh, and help define the voice and style of a fast-growing brand.

Responsibilities:

• Develop multi-channel content strategies from core ideas, themes, and insights.
• Write outlines, briefs, and storyboards for video, social, and thought leadership.
• Repurpose long-form content (video, podcasts, blogs) into short-form assets.
• Ensure content aligns with ICP motivations and decision psychology.
• Partner with the brand team to support major campaigns and launches.
  Social Media
• Build social content calendars aligned with brand and growth goals.
• Write copy for LinkedIn, Instagram, Meta, and YouTube.
• Concept supporting graphics and video ideas with the creative team.
• Monitor performance, apply insights, and support monthly reporting.
  Creative Direction: Video & Graphic Content
• Develop creative briefs for designers, videographers, and editors.
• Collaborate with design on high-quality assets across channels (social, paid, web, print).
• Work with videographers on shoot planning and pre-production direction.
• Identify key timestamps and guide editors in producing compelling clips and reels.
• Repurpose long-form content into platform-specific creative.
• Maintain strict brand consistency across all outputs.
• Stay current on video, design, and social best practices.
  Content for Web & Email
• Write or refine copy for emails, landing pages, nurture flows, and web pages.
• Apply UX, SEO, and conversion best practices.
• Understand how content influences engagement, conversion, and user behavior.
  Success Indicators
• High-quality, story-driven content that strengthens Cardinal's thought leadership.
• Consistent cadence of video + social content that drives engagement.
• Cohesive creative across email, web, and social campaigns.
• Clear improvements in content clarity, quality, and ICP alignment.
• Scalable systems for repurposing content across major initiatives.

Role Requirements:

• 3–5+ years in B2B content, creative strategy, or social storytelling (services/consulting/agency preferred).
• Exceptional writing skills—clear, concise, persuasive, psychology-informed.
• Ability to think like an executive audience and translate complex ideas into approachable content.
• Experience producing thought leadership and industry-expert content.
• Skill in converting raw ideas into scripts, visuals, and multi-format assets.
• Familiarity with digital UX, web writing, and basic SEO principles.
• Experience collaborating with and directing designers, videographers, and editors.
• Working knowledge of design tools (Adobe Suite, Canva, etc.).
• Strong prioritization, organization, and project management skills in a fast-paced environment.
• Background in healthcare or service-based industries.
• Experience shaping executive social presence (especially LinkedIn).
• Podcast or interview-based content experience.
• Experience working with distributed or LATAM-based teams.

 

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.