Lifecycle Marketing Analyst

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We are a leading eco-friendly household essentials business and we donate 50% of our profits to help everyone gain access to clean water and a toilet. As of June 2024, we’ve contributed over $18 million AUD to this mission. Basically, we’re really good at making it easy to do good.

We operate scaling businesses in the UK, US, Canada and Australia. Our amazing team of over 200+ people are based in Australia, the UK, the Philippines, China, and the US, working to make the biggest possible impact for people and the planet. Over the next 5-10 years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role

The purpose of this 6-month contract role is to set up lifecycle marketing analytics that will support the end-to-end execution of our customer-first lifecycle strategy.  This role will be responsible for developing lifecycle analytics frameworks to ensure every campaign is informed by customer insights, behavioural data, and robust post-campaign analytics. In addition this role will establish templates and logic to connect lifecycle initiatives with measurable commercial outcomes.

As the Lifecycle Marketing Analyst, you will be instrumental in launching and optimising lifecycle strategies, automations, and loyalty initiatives to increase customer engagement and value. This role requires a blend of hands-on execution, strong QA skills, and an analytical mindset to drive measurable improvements in retention and sustainable growth.

If you worked here this past month here are some things you might have been involved in

• Diving into performance data to identify key trends, pulling out actionable insights that informed our lifecycle roadmap and contributed to a rigorous approach to optimisation.
• Conducting pre-campaign analysis using transactional data, behavioral data and past campaign performance to inform campaign strategy aligned to business objectives.
• Made recommendations on segmentation, frequency, and timing. 
• Assisted the marketing team with test and learn design ensuring testing principles and integrity.
• Conducted longitudinal reporting e.g. 90-day and 180-day windows to measure sustained impact on retention, LTV, and repeat purchase.

Let’s talk about you

You’re a meticulous executor with a bias for data

You are a proactive and detail-oriented executor who lives for precision, ensuring every campaign is error-free and launched on time. You apply an analytical and test-and-learn mindset to improve performance, always asking "why" behind the data to inform optimisation and strategy. You can translate seemingly disparate data points into clear, concise narratives and provide clear, actionable recommendations.

You thrive in a fast-paced, collaborative environment

You manage your time efficiently, prioritizing your workload and demonstrating speed and adaptability in a scaling, global business. You are collaborative and work cross-functionally with strong communication skills to ensure campaign transparency and consistent delivery, understanding that success is a team effort.

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (95%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.