Analytics & Tag Management Specialist

WHO WE ARE
DLG (Digital Luxury Group) is an international agency with offices in Geneva, Shanghai, and New York that offers social media, e-commerce, CRM, consulting, and creative services to luxury brands. It has developed a unique expertise in defining and implementing impactful digital strategies targeting sophisticated consumers through technological know-how, creativity, and luxury savoir-faire. DLG is also the publisher of Luxury Society, a trusted intelligence resource for luxury executives.

WHAT YOU’LL DO
We need a technical analytics expert for ongoing support across our luxury client portfolio. You'll handle implementation, troubleshooting, and optimization of tracking infrastructure while building measurement frameworks and dashboards.

Technical Implementation (50% of time):

• Set up and configure Google Tag Manager, GA4, and conversion tracking
• Implement Facebook Pixel, CAPI, TikTok Pixel, Pinterest Tag
• Configure server-side tracking (Stape.io)
• Set up cross-domain tracking and consent management (OneTrust)
• Handle Google Ads, Floodlights, and remarketing tags

Troubleshooting & Support (25% of time):

• Debug tracking issues when things break
• Provide day-to-day Slack support during business hours
• Fix pixels not firing, data layer issues, conversion tracking problems
• Monitor data quality and flag anomalies
• Response time: 1-2 hours for critical issues

Strategic Analytics (25% of time):

• Design measurement frameworks for luxury customer journeys
• Build Looker Studio dashboards for clients and internal teams
• Recommend analytics best practices
• Create documentation and training materials
   

WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE

Required:

• 6+ years minimum hands-on experience with GTM and analytics implementation
• Expert with Google Tag Manager (including custom JavaScript)
• Deep knowledge of GA4, Google Ads, Floodlights
• Strong experience with Facebook Pixel & CAPI, TikTok Pixel
• BigQuery knowledge and Windsor.ai/supermetrics knowledge
• Proficient with Stape.io (server-side tagging)
• Experience with OneTrust or similar consent management platforms
• Looker Studio dashboard creation skills
• Excellent troubleshooting abilities
• Able to explain technical concepts clearly to non-technical stakeholders
• Autonomous contributor with strong project management and written communications skills 
• Fluent English (written and spoken)

Nice to Have:

• Matomo analytics
• Luxury brand or private banking experience
• French language

This is a fully remote position. We welcome candidates based anywhere within +/- 3 hours of Central European Time (CET).
Employment will be managed through our Employer of Record partner, ensuring full compliance with local labor laws, statutory benefits, and a seamless payroll experience — wherever you are.
Commitment: 3 days/week capacity

HOW DO WE KEEP YOU SMILING?

DLG welcomes you to discover the allure of joining one of Europe's top work environments, distinguished as a Great Place to Work in 2022. Our ethos is founded on efficiency, trust, innovation, transparency, and a deep-seated culture of care.

• We offer you the opportunity to create some of your life's best work for some of the world’s most admired brands.
• Equality and inclusivity are the cornerstones of our recruitment philosophy. We champion diversity and inclusivity, not just in words but through meaningful actions​​. In line with our ethical standards and values, we consciously choose not to engage with tobacco companies, military organizations, or governments​​.

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Please note: Due to the high volume of applications, only submissions through our Applicant Tracking System will be considered.