Posted at: 4 June

Senior Growth Data Analyst

Company

CrazyLabs

CrazyLabs is a leading mobile games publisher specializing in casual and hyper-casual games, with over 7 billion downloads and a global reach.

Job Type

Full-time

Allowed Applicant Locations

France, Worldwide

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Job Description

About The Position

Crazy Labs is one of the world’s leading mobile game developers and publishers, specializing in hyper-casual, hybrid, and casual spaces. With over 7 billion downloads, we have a deep understanding of what it takes to transform promising game ideas into profitable hits.

We are looking for a Growth Analyst specializing in marketing and ad monetization to optimize business performance through data-driven insights. This role focuses on analyzing user acquisition, ad revenue, and player engagement to drive growth and enhance monetization strategies.

Key Responsibilities:

  • Data Analysis & Insights: Analyze marketing, user acquisition, and ad monetization data to identify trends and optimize strategies.

  • Performance Tracking: Develop standardized dashboards and real-time reports to monitor key KPIs and support decision-making.

  • Campaign Optimization: Support A/B testing, attribution modeling, and budget allocation to maximize efficiency and ROAS.

  • Creatives & UA Analysis: Identify high-performing channels, campaigns, and creatives to refine ad monetization and acquisition strategies.

  • Ad Monetization Growth: Collaborate with the Ad Monetization team to track, visualize, and optimize revenue performance.

  • Cross-Team Collaboration: Work closely with Game Analysts, R&D, and Product teams to enhance engagement and monetization strategies.

  • Statistical Modeling & Forecasting: Utilize SQL, Python, or R to predict growth opportunities and optimize marketing performance.

Requirements

  • Experience: 3-5 years in marketing (user acquisition) analytics within mobile gaming.

  • Technical Skills: Strong proficiency in SQL & Python; experience with Tableau is a plus

  • Marketing & Monetization Expertise: Understanding of UA channels, ad mediation, and key metrics like LTV, ARPU, and eCPM.

  • Analytical Mindset: Ability to run statistical analyses, forecast trends, and generate actionable insights.

  • Collaboration: Strong communication skills to work with cross-functional teams and optimize data-driven strategies.

Apply Here