HubSpot Marketing Specialist (Remote)

What We Do

We help Financial Professionals build and grow their business in a variety of different ways.  With over 40,000 clients benefiting from our innovative solutions, we are dedicated to transforming their marketing efforts into growth engines. FMG is the leading all-in-one digital marketing platform empowering financial advisors, insurance agents, and enterprises with scalable and compliant marketing solutions designed to drive organic growth. 

Consistently ranked #1 in market share and customer satisfaction in the T3 Software Survey Report, FMG helps clients stay ahead of evolving trends and effectively implement marketing best practices. Through an intuitive, centralized platform, FMG enables users to efficiently manage websites, email, texting, social media, events, blogs, videos, and more—all in one place.

About Our Culture

At FMG, we have crafted an extraordinary work environment that perfectly balances hard work with an incredible team spirit. Since our inception over a decade ago, we've grown into a thriving community of 450+ dedicated employees spread across the globe. Our fast-paced, results-driven culture is matched by our commitment to maintaining a healthy work/life balance, ensuring that our team members feel fulfilled both personally and professionally.

Collaboration and open, thoughtful communication are at the heart of what we do. Our mission is to invest in motivated, successful individuals, supporting them as they excel both inside and outside of the workplace.

We're building a winning team of A+ players, and we invite you to be a part of this amazing journey. At FMG, you'll find an environment that champions growth, celebrates achievements, and fosters a sense of belonging. Join us, and let's create something extraordinary together!

Our Employee Benefits

At FMG, we’re serious about being an awesome place to work! We’ve earned the USA Top Workplace award three years running (2023, 2024, and 2025), and we’re always looking for ways to keep things great—like regularly checking in on our benefits and pay to make sure you’re getting a truly competitive package.

• Enjoy a generous paid holiday schedule, including a full week off for our Winter Holiday Shutdown.
• Our comprehensive paid time off policies cover vacation, sick days, parental leave, and bereavement leave.
• Our robust insurance plan includes:
  • Medical with $0 co-pay Telehealth plan 
  • Dental
  • Vision
  • Health Savings Account (HSA) with generous employer contributions
  • Flexible Spending Accounts (FSA)
  • Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage
  • Company-paid Short & Long Term Disability coverage
  • Company-paid Employee Assistance Program (EAP)
• Matching 401(k) with immediate full vesting
• On Demand Pay - allows access to a portion of your earned wages prior to the payday with same day deposit
• Internet & Gym Reimbursement!
• We’ll provide you with the work computer equipment you need to set you up for success!
• Our Employee Events Committee and managers are always planning a mix of fun in-person and virtual events to keep us all connected—plus we also love to throw in some FMG swag, so you can show off your company spirit in style!

About the Role

The HubSpot Marketing Specialist will be a critical, hands-on player in the entire lifecycle of our digital marketing campaigns within HubSpot. This multifaceted role encompasses both the front-end execution – ensuring our campaigns are visually appealing, engaging, and optimized for conversion – and the back-end operational integrity, focusing on automation, data management, and insightful reporting. You'll ensure our marketing efforts are not only trackable and scalable but also deeply impactful, contributing directly to pipeline and revenue.

Compensation This position offers $55,000-$65,000 depending on skills, qualifications & experience.

Primary Responsibilities & Expectations

• Email Marketing:
  • Create, schedule, and optimize engaging email campaigns for various purposes (nurture, announcements, promotions) from inception to deployment.
  • Collaborate closely with the marketing team to develop and implement new email templates and ensure brand consistency.
  • Monitor email performance metrics (open rates, click-through rates, conversions) and recommend improvements.
• Landing Pages & Forms:
  • Design, build, and optimize high-converting landing pages and forms within HubSpot, ensuring seamless user experience.
  • Work with the marketing team to ensure all landing pages align with brand guidelines and campaign objectives.
  • Conduct A/B testing on landing page elements to maximize lead generation.
• Campaigns & Attribution:
  • Set up new marketing campaigns within HubSpot, ensuring all necessary assets (emails, landing pages, forms, CTAs) are linked correctly.
  • Ensure proper attribution tracking is in place for all content-related touchpoints to measure marketing impact.
  • Develop and present clear campaign attribution reports to showcase the full customer journey and marketing's influence on pipeline and revenue.
  • Fully understand campaign influence in HubSpot and identify marketing touchpoints that influence leads and revenue.
• Segmentation:
  • Develop and manage targeted audience lists based on marketing team needs, leveraging existing data and collaborating with the data team.
• CTAs (Calls-to-Action):
  • Develop, implement, and continuously test HubSpot CTAs to improve conversion rates across various marketing assets.
• Personalization Features:
  • Leverage HubSpot’s smart content and dynamic email features to create highly personalized user experiences and increase engagement.
  • Contribute to the overall personalization strategy.
• UTM Tracking & Ad Spend:
  • Create and manage UTM tracking parameters for all campaigns to ensure accurate source attribution.
  • Monitor and report on paid media performance and budget utilization within HubSpot, linking ad spend to campaign performance.
• Marketing Events (Support):
  • Support marketing events by creating registration pages, confirmation emails, and engagement tracking mechanisms within HubSpot.

• Access to a private & secure workspace, free from distractions
• Accessible during the assigned work schedule for regular duties and responsibilities as outlined by the supervisor
• An internet connection with speeds of 5 Megabits down / 3 Megabits up (5mbps/3mbps)

Skills and Qualifications

• 3+ years of hands-on, in-depth experience with HubSpot Marketing Hub, demonstrating proficiency across campaign execution, automation, reporting, and data management.
• Proven ability to design and optimize engaging email campaigns and high-converting landing pages.
• Strong understanding of email marketing best practices, segmentation, and lead nurturing.
• Strong understanding of campaign attribution models, with proven experience in measuring marketing impact on pipeline and revenue.
• Proven experience with UTM tracking and linking paid media data to HubSpot for comprehensive reporting.
• Familiarity with A/B testing methodologies for continuous optimization.
• Excellent collaboration skills, with a proven ability to work effectively with marketing, creative, and data teams.
• Strong communication skills, both written and verbal, particularly when explaining technical concepts or data insights.
• HubSpot certifications (e.g., Inbound Marketing, Email Marketing, Content Marketing, Marketing Software, Reporting and Analytics) are highly desirable.

At FMG, we believe in the wholehearted acceptance of each other regardless of our differences. We strive to foster an environment that allows everyone to contribute to our mission in their unique ways. With the belief that diversity propels innovation, we are continually finding ways to cultivate a commitment to inclusion in our employees, services, and products, as well as in the communities in which we live and work. 

We are proud to be an equal opportunity employer committed to providing employment opportunities regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, and genetic information.  If you require accommodation to complete the application or interview process, please contact [email protected].

You can find out more about what it’s like to work at FMG, by visiting https://fmgsuite.com/about-us/