Posted at: 15 January

Paid Search Specialist (Google Ads)

Company

GrowthAssistant

GrowthAssistant is a Chicago-based B2B outsourcing company specializing in providing full-time offshore marketing talent to U.S. businesses, focusing on growth marketing and operational support.

Remote Hiring Policy:

GrowthAssistant embraces a fully remote work culture, hiring globally with a focus on offshore talent, particularly from the Philippines, while also supporting roles in the United States. Team members collaborate across various time zones.

Job Type

Full-time

Allowed Applicant Locations

United States

Apply Here

Job Description

GrowthAssistant is looking for an experienced Paid Search Specialist to take ownership of our client's paid search strategy. 



The Benefits:

  • 100% Work From Home
  • Attendance, Performance, and Referral Bonuses
  • Paid Holidays (US) and Paid Time-offs
  • Health Insurance 
  • Continuous Learning and Development 
  • Bi-weekly salary payout
  • Work-Life Balance

Core Tasks:

  • Work with the Paid Search Manager to launch and optimize Google and Bing ad campaigns (Search, Display, Performance Max, Shopping, and Demand Gen)
  • Set up and manage new campaigns, run weekly A/B tests, and experiment with creatives, targeting, and landing pages to improve performance
  • Research and optimize keywords following paid search best practices
  • Gather ad content, copy, and assets from internal marketing teams
  • Track and adjust ad spend daily, weekly, and monthly to stay on budget and meet performance goals
  • Troubleshoot and resolve Google/Bing Ads and Merchant Center policy or account issues
  • Perform regular account maintenance tasks (keyword analysis, geographic and placement optimization, feed uploads, conversion tracking audits, etc)
  • Analyze data and report on performance metrics like ROAS, CAC, CTR, CPC, and Conversion Rate to identify optimization opportunities
  • Create and maintain campaign reports in Google Sheets using Funnel.io (charts, graphs, pivot tables, formulas, etc)
  • Communicate proactively with the team via Slack, Asana, email, and video calls

Must-Haves:

  • 2+ years of Google Ads experience with Search, Performance Max (PMax), and Google Shopping campaigns
  • Experience managing multiple clients concurrently, either at an agency or through an organization with multiple brands
  • Understanding of and experience in calculating ROAS, CTR, CPC, CAC, and other important paid media KPIs and metrics
  • Experience building reports in Excel and Google Sheets to show paid media trends in real time, and over time across campaigns
  • Expertise is understanding Google Ads data and making recommendations to internal team members and clients on what is and is not working, and then adjusting campaigns & ads accordingly 
  •  Proactive daily communication through Slack/IM, email, and video calls
  • Proven success partnering with .US.-based clients in past roles 
  • Ability to work EST or PST hours
Nice-to-have:
  • Funnel.io experience 
  • Bing Ads and/or Youtube (Demand Gen) ads experience
  • Health and wellness or other industry experience that requires compliance adherence within Google ads via legitscript or G2 certification
Apply Here