Paid Social Specialist

🚀 We’re Hiring: Paid Social Specialist (Meta Ads Expert)

Are you a data-driven paid social strategist who loves testing, optimizing, and scaling campaigns that deliver real business results?
We’re looking for a Paid Social Specialist to join our growing performance marketing team — someone who knows Meta Ads inside out and thrives on experimentation, creative collaboration, and continuous improvement.

If you have a strong analytical mindset, proven Meta Ads experience, and a passion for driving measurable growth — this role is for you.

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🌟 What You’ll Do

As a Paid Social Specialist, you’ll own the day-to-day management, optimization, and analysis of Meta (Facebook/Instagram) ad campaigns — working closely with a Paid Social Manager and creative teams to drive performance and deliver ROI.

You will:

• 🎯 Launch and optimize Meta campaigns — build new campaigns from scratch, run weekly A/B tests across creatives, audiences, and landing pages, and identify top performers.

• 📈 Analyze campaign performance — monitor ROAS, CTR, CPM, CPC, CAC, and conversion rates to uncover insights and make smart optimization decisions.

• 💬 Collaborate with cross-functional teams — collect creative assets and copy, share performance feedback with designers, and support strategy adjustments based on data.

• 💰 Manage budgets efficiently — monitor pacing and adjust daily, weekly, and monthly spend to meet targets and maximize performance.

• ⚙️ Maintain account health — QA new tests, pause underperformers, scale winners, check rules, and ensure campaign stability before weekends and holidays.

• 📊 Report like a pro — build and maintain performance dashboards in Google Sheets (via Funnel.io), using formulas, charts, and pivot tables to visualize trends and insights.

• 🤝 Communicate proactively — use Slack, video calls, and Asana to collaborate with your internal team and keep clients informed of key updates and learnings.

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✅ What We’re Looking For

We want a strategic doer — someone who can execute flawlessly while thinking critically about performance and growth opportunities.

Must-Haves:

• 3+ years managing Meta (Facebook/Instagram) ad campaigns end-to-end

• Strong grasp of performance metrics like ROAS, CTR, CPM, CAC, and how to optimize based on data trends

• Proven experience building campaign reports and visualizations in Google Sheets or Excel

• Deep understanding of Meta Ads Manager data and the ability to identify what’s working (and what’s not)

• Excellent English communication skills — both written and spoken

• Reliable and proactive communicator via Slack, email, and video calls

• Previous experience collaborating with U.S.-based clients

• Ability to work EST or PST hours

• Experience analyzing creative performance and providing data-backed feedback

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💡 Nice-to-Have

• Experience with Funnel.io or similar analytics/reporting tools

• TikTok Ads experience

• Background in writing creative briefs or giving actionable design feedback

• Experience in regulated industries (e.g., health & wellness) requiring LegitScript or G2 certification compliance

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🌈 Why You’ll Love Working Here

• Work with top-tier U.S. clients in a fast-paced, collaborative environment

• Join a team that values data, creativity, and innovation equally

• Gain hands-on exposure to advanced campaign testing, scaling, and analytics

• Opportunities for growth, mentorship, and specialization in performance marketing

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💰 Compensation

₱60,000 – ₱80,000/month, commensurate with experience

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If you’re ready to level up your paid media career, experiment boldly, and help brands grow through smart Meta advertising — we’d love to meet you.

✨ Apply now to join our performance-driven marketing team!