TikTok Coach (Creator Growth & Virality)

Job Title: TikTok Coach (Creator Growth & Virality)

Job Type: Full-Time / Contract/ Remote

Work Hours: PST

Job Overview:

We’re helping our client find a TikTok Coach (Creator Growth & Virality) who can deeply learn and execute their proprietary creator growth method and deliver high-impact, actionable feedback that helps creators improve performance, retention, and virality on TikTok.

This is not a motivational or surface-level coaching role. You will be responsible for breaking down creator content at a granular level, identifying what’s working, what’s not, and exactly how to fix it—using clear frameworks, consumer psychology, and TikTok-native best practices.

You will primarily support beginner to intermediate creators, helping them become confident, self-sufficient, and results-driven on the platform.

TikTok Shop experience is always preferred.

Key Responsibilities

• Deliver highly detailed Loom feedback videos using the client’s proprietary feedback structure
• Analyze creator videos for:
• Hooks, pacing, framing, and retention
• On-screen presence and delivery
• Messaging clarity and audience alignment
• Viral mechanics and pattern recognition
• Translate TikTok trends and platform behavior into clear, repeatable actions
• Provide constructive, specific, and honest feedback that leads to measurable improvement
• Apply consumer psychology principles to help creators:
• Capture attention quickly
• Maintain viewer engagement
• Drive behavior (watch time, follows, clicks, purchases)
• Maintain consistent communication with creators in clear, fluent English
• Track creator progress and adjust feedback based on performance over time
• Stay up to date on TikTok platform changes, formats, and emerging content styles

• Deep, hands-on understanding of TikTok as a platform (not theoretical)

• Proven experience driving virality, growth, or strong performance on TikTok
• Strong grasp of consumer psychology, attention economics, and storytelling
• Ability to break complex concepts into simple, practical guidance
• Comfortable recording frequent Loom videos and explaining concepts on camera
• Fluent in spoken and written English
• High attention to detail and strong pattern-recognition skills
• Ability to share tangible, measurable results from past work, such as organic views generated, attributed GMV, revenue influenced, or similar performance-based outcomes

Preferred Experience

• Prior experience coaching, auditing, or reviewing TikTok or short-form content
• Experience working with beginner creators or non-technical audiences
• Background in UGC, creator education, social commerce, or content strategy
• Familiarity with performance metrics such as watch time, retention, and CTR