User Acquisition Manager

About The Position

CrazyLabs is a top 5 mobile games publisher with over 7 Billion downloads to date, a worldwide leader in hyper-casual games development, distribution, and innovation.

We're looking for a Mobile User Acquisition Manager to hands-on manage user acquisition campaigns and to work closely with the creative, analytics, and product teams.

What you will be working on:

• Working and understanding different range of networks (social, SDK networks, DSP, and more)

• Identify, negotiate, and develop creative and innovative solutions for user acquisition.

• Serve as an expert in user acquisition, staying up-to-date with industry trends and proactively identifying potential risks and opportunities.

• Own a portfolio of hyper/hybrid causal games and be responsible to achieve scale while meeting profit goals.

• Work closely with the creative and ASO teams to co-direct and optimize creative strategy.

• Work with the Data Analytics team to improve on the reporting and optimisation efforts

• Communicate plans, status and challenges to top management and large teams.

• Improve and share your knowledge in the marketing team and help others grow their skills.

• Build relationships and manage strategic marketing conversations with our UA partners

• Connect & initiate relationships with new partners and technology providers

Requirements

• A passion for leading a team in a constantly changing environment

• Love for games

• 2+ years of experience in hands-on mobile gaming UA. Experience in ad-based games - a must

• Strong understanding in social channels like Facebook,TikTok, and Google - a must

• Strong understanding of and experience with Mobile Measurement Partners (MMPs) such as Adjust and AppsFlyer,

• Highly analytical, with deep understanding of cohort analysis and UA metrics.

• Strong communication skills with the ability to effectively collaborate with cross-functional teams.

• Creative mindset with an ability to influence the creative strategy of your games