Funnel / Growth Manager

Position: Funnel / Growth Manager

Type of contract: Independent contractor
Working Hours: M–F US Time zone

🌎 Work from any corner of the world and be a part of the #remoteworkrevolution!!

About the Company

We are a fast-growing, product-led beauty brand operating at the intersection of performance marketing, creative experimentation, and customer obsession. Our growth strategy is deeply rooted in data, rapid testing, and continuously evolving our digital assets to maximise conversion and lifetime value. We move quickly, test relentlessly, and value ownership, curiosity, and impact.

Scope of the Role

The Funnel / Growth Manager will own and evolve our conversion assets across the customer journey, with a strong emphasis on landing pages, quiz funnels, and advertorial-style experiences. This role is critical to scaling performance across paid channels by improving conversion rates, engagement, and overall funnel efficiency.

You will work closely with paid media, creative, and analytics teams to ideate, build, test, and optimise high-performing funnels that turn traffic into customers.

Duties and Responsibilities

• Own the strategy, development, and optimisation of landing pages, quiz funnels, and advertorials
• Build and iterate quiz-based funnels that personalise the customer journey and improve conversion rates
• Develop and test advertorial-style pages aligned with paid traffic sources (Meta, TikTok, Google, etc.)
• Lead CRO initiatives across key funnel touchpoints using A/B and multivariate testing
• Analyse funnel performance metrics (CVR, CPA, AOV, LTV, bounce rate, drop-off points) and translate insights into action
• Collaborate with paid media and creative teams to align messaging, angles, and offers across funnels
• Continuously evolve existing assets to improve performance rather than relying solely on net-new builds
• Work closely with developers and designers to ensure fast execution and high-quality implementation
• Document learnings, tests, and results to inform future growth strategies

• Proven experience as a Funnel Manager, Growth Manager, or CRO-focused role within eCommerce or DTC
• Hands-on experience building and optimising quiz funnels (a must)
• Strong background in landing pages and advertorial funnels for paid traffic
• Deep understanding of conversion rate optimisation principles and testing frameworks
• Experience working with funnel and landing page tools (e.g. custom builds, CRO platforms, quiz builders)
• Highly analytical mindset with the ability to interpret data and make informed decisions
• Comfortable working in a fast-paced, test-and-learn environment
• Strong communication skills and ability to work cross-functionally in a remote team