Product Marketing Manager

About the company

Trust Wallet is the leading non-custodial cryptocurrency wallet, trusted by over 200 million people worldwide to securely manage and grow their digital assets. Our vision is to give individuals the freedom to own their assets, confidently participate in the future economy, and access opportunities that enhance their lives. Our mission is to be a trusted personal companion — helping users safely navigate Web3, the on-chain economy, and the emerging AI-powered future. With support for over 10 million assets across 100+ blockchains, Trust Wallet offers a seamless, multi-chain experience backed by industry-leading self-custody technology, a vibrant community, and a growing ecosystem of partners.

You’ll work closely with GTM Lead (Marketing) to execute and scale go-to-market across Trust Wallet’s product portfolio, while owning multiple launches end-to-end.

Responsibilities:

Own GTM for new products & features

• Partner with the GTM Lead to plan and execute go-to-market strategy for new launches

• Turn product specs into clear user narratives, positioning, and messaging

• Define launch tiers (big launch vs soft launch vs experiment)

• Build GTM plans covering:

  • Core message & hook, Target user segment, Channels & surfaces, Launch assets, Success metrics

Be the voice of the user

• Develop deep understanding of user segments (curious users, traders, power users, whales, newcomers, etc.)

• Translate user pain points into sharp messaging and product framing

• Run or leverage surveys, feedback loops, and qualitative insights

Drive adoption & revenue

• Partner with the GTM Lead on adoption and growth priorities

• Design campaigns focused on activation, retention, and usage — not just awareness

• Partner with Data to track performance and iterate

• Optimize funnels (onboarding → first action → repeat usage)

Create high-quality messaging & assets

• Write product copy, in-app messaging, push notifications, banners, landing pages, and social launch copy

• Shape narrative direction for larger themes (speed, self-custody, access, free gas, borderless finance, etc.)

• Maintain consistency across channels

Cross-functional leadership

• Work closely with Product, Product Design, Marketing, Engineering, BD, Data, CS and Operations

• Push for clarity, deadlines, and quality

• Act as connective tissue between teams

Build scalable playbooks

• Create repeatable GTM templates

• Document best practices

• Help mature product marketing as a function inside Trust Wallet
  

Requirements:

• 4–7+ years in Product Marketing, Growth Marketing, or Product Strategy

• Experience in crypto, fintech, or complex consumer tech strongly preferred

• Have owned GTMs end-to-end before

• Comfortable with ambiguity and early-stage products

• Can think strategically and execute hands-on

• Strong writer with excellent product intuition

• Data-aware: you care about metrics, but don’t get stuck in analysis paralysis

• Fast, proactive, and ownership-driven

Culture fit

We’re specifically looking for someone who:

• Takes extreme ownership

• Doesn’t wait to be told what to do

• Is low-ego and high-output

• Communicates clearly and directly

• Enjoys shipping, testing, and iterating

• Is comfortable in a fast environment

• Cares about craft, taste, and user experience

This is not a role for someone who only wants to write decks or stay in strategy.

You will be close to the product and our users, to strategy and to the execution.

Nice to have

• Crypto native / wallet power user

• Experience launching financial or trading products

• Built segmentation frameworks or lifecycle programs

• Worked in high-growth startups

What success looks like (first 6 months)

• Own multiple GTMs independently

• Improve launch quality and speed

• Ship campaigns that clearly move adoption metrics

• Become a trusted partner to the GTM Lead and Product teams

Additional Information

This is a global and fully remote role. You must have the right to work for the country you are based.

Why work at Trust Wallet?

• Be a part of the world’s leading blockchain ecosystem that continues to grow.

• Excellent learning and career development opportunities.

• Work alongside diverse, world-class talent, in an environment where learning and growth opportunities are endless.

• Tackle fast-paced, challenging and unique projects.

• Work in a truly global organization, with international teams and a flat organizational structure.

• Work fully remotely with flexible working hours.

• Enjoy competitive salary and benefits.

Apply today to join our team in building the world’s most trusted and secure crypto wallet and enable a decentralized future for everyone.

Trust Wallet is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

*Due to the large amount of the applications, please consider your application as unsuccessful should you not be contacted within 4 weeks from your application date.