Senior Manager, Demand Generation (IC)

Senior Manager, Demand Generation

(Individual Contributor)

Location: United States (Remote or Hybrid)
Reports to: Chief Commercial Officer

About Eon

Eon is a healthcare technology company transforming how health systems identify and manage patients at risk of cancer and other life-threatening conditions. Powered by condition-specific clinical AI, Eon’s longitudinal care management platform extracts incidental findings documented in radiology reports and ensures patients are not lost to follow-up through timely, guideline-based care and ongoing surveillance.

By combining trustworthy, efficient AI with dedicated care management services and navigators, Eon enables health systems to scale early detection programs, reduce operational burden, improve patient outcomes, and strengthen financial performance. Today, more than 70 health systems across over 1,200 facilities rely on Eon.

Role Overview

Eon is hiring a Senior Manager, Demand Generation to directly own and execute demand programs that drive qualified meetings and accelerate pipeline progression. This is a hands-on individual contributor role for a proven demand operator with deep experience in B2B enterprise technology and a strong understanding of complex sales motions.

This role is responsible for building, launching, and optimizing SDR cadences, nurture programs, and sales-motion–aligned campaigns that open conversations, advance opportunities, and support expansion. Success is measured by pipeline contribution, opportunity progression, and sales velocity—not activity volume or vanity metrics.

The role operates with high autonomy and accountability and partners closely with Sales, Product Marketing, Revenue Operations, and GTM Engineering.

Key Responsibilities

Pipeline & Demand Execution

• Own execution of demand programs that contribute to:
  • Marketing-sourced pipeline
  • SDR-influenced pipeline
• Build campaigns aligned to:
  • Target accounts and buyer personas
  • Sales priorities and quarterly pipeline goals
  • Clear downstream actions (meetings, opportunity advancement, expansion)

SDR Cadences & Nurture Programs

• Personally design, launch, and optimize:
  • SDR cadences in Salesloft
  • Drip and nurture programs in HubSpot
• Translate product marketing and thought leadership into:
  • Practical outreach sequences
  • Clear SDR talk tracks
  • Timely follow-up paths for events and webinars
• Continuously test and refine messaging, timing, and channel mix to accelerate sales momentum

Sales-Motion–Aligned Campaigns

• Develop and execute campaigns explicitly designed to support:
  • Net-new logo acquisition
  • Strategic account penetration
  • Deal acceleration
  • Expansion
• Partner closely with Sales to understand buyer needs, objections, and decision points
• Align campaigns to opportunity stages and seller actions with clear measures of pipeline impact

Campaigns, Events & Lead Generation

• Execute demand programs tied to:
  • Events and conferences
  • Webinars and virtual programs
  • Thought leadership and content releases
• Partner with Events and Creative teams to ensure campaigns are designed to generate meetings and support opportunity progression
• Ensure consistent, high-quality follow-up for all campaign- and event-driven leads

Funnel Performance & Optimization

• Partner with Revenue Operations and GTM Engineering to:
  • Analyze opportunity progression and stage velocity in Salesforce
  • Monitor time-to-next-step and pipeline momentum across sales stages
  • Ensure strong alignment between Marketing, SDRs, and Sales
• Use insights to refine targeting, messaging, SDR cadences, and campaign sequencing

Test-and-Learn Execution

• Rapidly design, launch, measure, and iterate demand programs using clear hypotheses and defined success metrics
• Apply learnings quickly to improve pipeline momentum and sales effectiveness
• Balance speed with rigor to ensure programs are efficient, credible, and impactful

What Success Looks Like

• Increased volume of qualified meetings entering the sales pipeline
• Faster, more consistent progression of opportunities through early and mid sales stages
• Measurable pipeline contribution and acceleration from demand programs
• Campaigns that clearly support:
  • Net-new logo acquisition
  • Strategic account growth
  • Multi-cohort expansion initiatives

Qualifications & Experience

Required

• 8–12+ years of experience in Demand Generation, Revenue Marketing, or Growth Marketing
• Deep experience in B2B enterprise technology and complex, multi-stakeholder buying processes
• Demonstrated history of hands-on execution of demand programs that created or influenced pipeline
• Strong familiarity with long, complex sales cycles
• Deep operational experience with:
  • Salesforce (pipeline analysis, stage progression, reporting)
  • Salesloft (cadence design, testing, optimization)
  • HubSpot (nurture programs, automation, campaign execution)
• Experience partnering closely with:
  • SDR teams
  • Enterprise sales teams
  • Revenue Operations and GTM Engineering
• Ability to operate with urgency, rigor, and accountability in a fast-paced environment

Preferred

• Experience in healthcare technology or selling into health systems
• Experience supporting strategic account and expansion sales motions
• Background in lean, high-growth organizations with high individual ownership

EON is proud to be an equal opportunity employer and prohibits discrimination and harassment of any kind. Our culture celebrates diversity and we are committed to creating an inclusive environment for all team members.