Posted at: 21 January

TikTok Shop & Live Commerce Manager

Company

CompanyActivate Talent

Activate Talent is a global B2B staffing and recruitment agency specializing in rapid hiring solutions for diverse industries, including SaaS and e-commerce, with a focus on connecting businesses with top-tier talent.

Remote Hiring Policy:

Activate Talent supports fully remote work and hires globally, welcoming candidates from various regions without specific geographic restrictions.

Job Type

Full-time

Allowed Applicant Locations

Worldwide

Apply Here

Job Description

We’re looking for a TikTok Shop & Live Commerce Manager to own and scale TikTok Shop into a major revenue-driving channel for a haircare company.

This role sits at the intersection of creators, content, live shopping, and performance media, turning TikTok-native trends into real-time commerce. You’ll build a seamless TikTok commerce engine—moving fast, iterating constantly, and staying deeply connected to the TikTok ecosystem.

Key Outcomes (KPIs)

  • TikTok Shop GMV: Grow gross merchandise volume by 20% month-over-month for the first 6 months
  • Conversion Rate: Increase TikTok Shop conversion rate to 4.5%+ within 90 days
  • Creator & Affiliate Network:
    • Onboard and activate 200+ creators/affiliates within 3 months
    • At least 30% actively generating sales
  • Live Shopping Revenue:
    • Execute 8+ TikTok Live shopping events per month
    • Lives to drive 15% of monthly TikTok Shop GMV
  • Trend-to-Commerce Speed:
    • Launch 3+ shoppable assets per week based on trends
    • Execute within 72 hours of trend identification
  • Spark Ads Performance: Achieve 2.5x ROAS on TikTok Spark Ads by month 3
  • Repeat Purchase Rate: Increase TikTok Shop repeat purchase rate to 25% within 6 months

What You’ll Do

  • Own TikTok Shop strategy and execution end-to-end
  • Build and manage a high-performing creator and affiliate ecosystem
  • Launch, run, and optimize TikTok Live shopping events
  • Translate trends, audio, and creator insights into shoppable content fast
  • Partner with Growth and Paid Media teams on Spark Ads strategy and scaling
  • Optimize PDPs, offers, bundles, and fulfillment flow to improve conversion
  • Track performance daily and iterate based on data, not opinions

  • Ownership Mentality: Operates like an owner and drives initiatives from concept to execution
  • Speed & Agility: Thrives in fast-moving environments and embraces rapid iteration
  • Data-Driven Thinking: Makes decisions grounded in metrics and performance insights
  • Creativity with Purpose: Blends bold creative ideas with measurable impact
  • Collaborative Spirit: Works seamlessly across teams and with external partners

Role-Specific Competencies

  • TikTok Ecosystem Fluency: Deep understanding of TikTok Shop, Live, UGC, Spark Ads, and affiliate tools
  • Creator Operations Management: Experience scaling creator programs, managing briefs, and tracking performance
  • Content Strategy & Merchandising: Strong instinct for product bundling, offers, and conversion-focused storytelling
  • Commerce Execution: Familiarity with PDP optimization, fulfillment workflows, and operational levers that impact sales
  • Live Production Know-How: Hands-on experience running, directing, or optimizing TikTok Lives for revenue

What We’re Looking For

  • Proven experience scaling TikTok Shop or social commerce channels
  • Strong creator-management and performance-marketing instincts
  • Comfortable operating in ambiguity and moving fast
  • Obsessed with TikTok trends, creators, and commerce innovation
Apply Here