Business Analyst (Loyalty/Retention)

Hi! We're Mercuryo, and we're on a mission to redefine finance by blending the best of traditional banking with the power of decentralized finance (DeFi). We believe everyone deserves seamless access to Web3 and traditional financial services, so we're building the platform that makes it real: one that simplifies crypto and integrates it into the broader financial ecosystem.

Since launching in 2018, we've grown into a recognized force in the industry, named one of Europe's Fastest-Growing Startups 2025 by Sifted and awarded Best Crypto On-Ramp & Payments Solution 2025 by Cryptonomist. We've partnered with leading brands including Visa, Mastercard, MetaMask, Trust Wallet, Ledger, and Jupiter, powering over 200 products and collaborating directly with major ecosystems like Solana, Consensys, and BNB Chain.

Why Mercuryo?

Industry Impact
Join us at a pivotal moment where AI, blockchain, and payments are converging. You'll help shape how the next generation of financial infrastructure reaches millions of users.

Innovative Environment
Collaborate with more than 300 talented professionals from diverse backgrounds including banking, SaaS, and Web3, all united in delivering outstanding user experiences at the intersection of AI and decentralized finance.

Growth and Learning
Our expanding network of 200+ B2B partnerships, a user base of over 7 million, and our push into emerging categories like AI-powered products mean there's always room to grow your skills, tackle new challenges, and push boundaries.

Flexible Culture
We're remote-first, celebrating diversity across 30 countries. At Mercuryo, you'll be empowered to take ownership of your work, spark creativity, and shape how we move forward together.

About the Role

We’re looking for a Business Analyst to join our Boost product stream.

This role sits at the intersection of product, data, and economics. You’ll take high-level ideas from Product and turn them into fully defined, ready-for-development specifications, including user flows, product logic, and unit economics.

The focus is on retention, conversion, and profitability — designing features that drive repeat usage and maximize long-term value.

Your Role:

• Take high-level product requirements and break them down into: UX flows; User & functional requirements; acceptance criteria; economic logic and calculations.
• Design multiple implementation scenarios, including trade-offs in unit economics.
• Build and maintain feature-level metrics.
• Ensure proper tracking setup with Data/PM.
• Validate data quality.
• Develop unit economics models together with Product/Pricing.
• Collaborate with Design to balance UX, conversion, and compliance.
• Coordinate across Dev, QA, and stakeholders; proactively manage risks.
• Own and maintain documentation in Confluence; support estimation process.
• Generate and validate hypotheses based on data; propose metric-driven improvements.

What We’re Looking For: 

• 3 – 5+ years in Business / Product Analytics within product teams.
• Experience with loyalty / retention programs (cashback, rewards, etc.).
• Strong understanding of product metrics (retention, conversion, etc.).
• Hands-on experience with unit economics / product economics.
• Experience working closely with designers and defining UX requirements.
• Proven ability to drive features end-to-end (PRD → delivery).
• Basic SQL + experience with analytics tools.
• Experience with Excel/Google Spreadsheet.
• Strong soft skills: communication, ownership, prioritization.

Nice to Have:

• Background in fintech / crypto / payments.
• Experience with pricing and monetization.
• Experience with event tracking and integrations.

What We Offer:

• Competitive market rate salary and performance-based incentives.
• 22 days annual leave with an additional 6 company days, plus bank holidays.
• Comprehensive health insurance plans.
• Extensive benefits program.
• Flexible work schedule and remote work options.
• Modern offices and co-working spaces across 6 countries.
• Working equipment.
• Professional development and training opportunities.
• Opportunity to shape the initiatives you’re working on.
• Diverse and friendly team.
• We are open-minded to new ideas.
  

Join Us!

If you're driven to be a part of the Web3 forefront and are keen to leave your mark on this rapidly evolving field, Mercuryo is an excellent choice. Discover our open positions and see how you can contribute to shaping the future!

Mercuryo is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to providing employees with a work environment that is progressive and open-minded. Our employment philosophy is to hire the best people and empower them to do the best work of their lives. Employment decisions are based on business needs and individual merit, without regard to race, colour, religion, ethnicity, sexual orientation, nationality, marital status, gender, age, disability, veteran status, or any other characteristic protected by law. Mercuryo is also committed to providing reasonable accommodation during the application process for qualified individuals with disabilities. If you require assistance to complete your application, please contact our Talent Team.