Senior PR Manager, Elgato

Product PR & Review Management — Turn launches into cultural moments and reviews into competitive advantages.Own the full product PR lifecycle: messaging development, press release drafting, embargo coordination, reviewer outreach, and post-launch amplification for all Elgato NPIs and partnership announcementsBuild and maintain a tiered media list across tech, creator-focused, lifestyle, and business publicationsDevelop reviewer briefing kits that translate specs into creator outcomes and drive Elgato products strategies and narrativesManage seeding strategy for new product categories, identifying which creators and journalists get early access and why - creating momentum for every Elgato NPITrack review sentiment, message pull-through, and share of voice. Feed insights back into product and marketing teamsCollaborate with Corsair Gaming and Fanatec  teams on coordinated Stream Deck Everywhere launches: aligning embargo timing, shared media briefings, co-branded narratives, and cross-ecosystem storytelling that positions Stream Deck as the unifying platform across gaming peripherals, sim racing, and creator toolsStrategic PR & Thought Leadership — Shape the narrative. Don’t just react to coverage — create the stories the industry wants to tell.Identify and develop proactive story angles around creator economy growth, gaming, and the convergence of consumer and professional AVDraft bylined articles, op-eds, and thought leadership pieces for executive placement in Tier 1 business and tech publicationsBuild quarterly PR plans with clear objectives, target outlets, story angles, and KPIs aligned to business goalsMonitor competitive communications weekly. Flag opportunities for Elgato to lead industry conversationsAdvise on announcement timing and sequencing to maximize impact and avoid collision with industry news cycles B2B, Pro AV & Broadcast PR — Extend Elgato’s reach into professional markets while keeping the brand authentic.Develop B2B-specific messaging for enterprise buyers, IT decision-makers, and AV integrators. Emphasize reliability, scalability, deployment simplicity, and total cost of ownershipWrite for Pro AV and broadcast trade press in the language integrators and engineers speakCreate vertical positioning for corporate communications, education, houses of worship, and broadcast/production segmentsProduce case studies, solution briefs, and white papers that serve as proof points for enterprise credibilitySupport B2B team with trade media outreach, distributor announcements, and vertical market thought leadershipEvent & Speaker PR — Make Elgato unmissable at every event that matters.Develop event PR timelines for key shows: pre-event outreach, on-site media appointments, demo coordination, and post-event follow-upIdentify and secure speaking opportunities at key events and relevant podcasts/webinarsPrepare speaker briefing docs, talking points, and executive bios tailored to each audience contextCompile post-event reports with coverage analysis, key conversations, and actionable learningsCrisis & Issues Management — Protect the brand. Move fast, stay calm, be transparent.Develop scenario-based crisis playbooks covering product issues, supply chain disruptions, social media backlash, and negative reviews going viralDraft holding statements and Q&A documents that can be activated within hoursProvide real-time messaging counsel during active situations, balancing transparency with legal and business considerationsCoordinate with Corsair corporate communications when issues have parent-company implicationsGlobal PR Strategy & Coordination— Build the playbook the whole team runs.Define global messaging frameworks, positioning documents, and launch playbooks that ensure consistent Elgato narrative across all marketsSet the PR calendar aligned to product launch roadmap, (r)etail moments and industry eventsLead, coach, elevate  and coordinate a small global PR team to improve PR execution in existing marketsEstablish measurement framework: media coverage tracking, sentiment analysis, share of voice, AI search citation monitoring, and earned media valueBuild and maintain global media database and press kit infrastructure AI-Powered PR (Cross-Cutting) — Use AI to elevate every aspect of the work.Develop a systematic earned media approach that builds the third-party citation footprint required for AI-generated search answers (Gemini, ChatGPT, Claude)Leverage AI tools (Gemini, ChatGPT, Claude) to accelerate press release drafting, pitch development, messaging iteration, and briefing document creationUse AI-powered media monitoring and sentiment analysis to surface coverage trends, competitive signals, and emerging story angles faster than manual methodsApply AI to media list research, journalist profiling, and outlet analysis to improve targeting precision and outreach efficiencyBuild AI-assisted workflows for coverage reporting, share of voice tracking, and earned media value calculationStay current on AI developments in the PR/communications space and continuously identify new ways to integrate AI into team workflows For roles that are based at our headquarters in Milpitas, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future.  Annual Salary Range $140,000—$170,000 USD CORSAIR (NASDAQ:CRSR), founded in 1994, is a leading global developer and manufacturer of high-performance gaming and streaming gear. With 21 different product lines, CORSAIR offers a complete range of products that help digital athletes perform at their peak and enable streaming creators to produce studio-quality content for their fans. CORSAIR has built a passionate base of loyal customers due to its gamer- and creator-centric design philosophy, commitment to high performance, and professional quality. The company has received more than 4,000 product awards and has a footprint that reaches customers in more than 75 countries. CORSAIR also includes subsidiary brands Elgato, which provides premium studio equipment and accessories for content creators, SCUF Gaming, which builds custom-designed controllers for competitive gamers, ORIGIN PC, a builder of custom gaming and workstation desktop PCs and laptops, Drop, a community-driven company that designs and curates enthusiast keyboards and peripherals, and Fanatec, a leading manufacturer of high-end sim racing hardware. BENEFITS:  Comprehensive medical, dental, and vision benefits    Bonus 401K Plan  Tuition Assistance  Employee Discount Purchase Program Paid Parental Leave  Employee Stock Purchase Program  Generous paid time off and holidays  Pet Insurance