54943385391- Lead Video Editor

Job Title: Lead Video Editor (Performance Creative)

Type: Full-time; Remote

The Mission

The Lead Video Editor exists to own the visual execution and quality control of our paid media, building and operating a scalable production workflow that allows us to confidently scale spend. This role is accountable for turning creative strategy and raw footage into high-converting, repeatable ad performance through elite editing and team leadership.

What Success Looks Like

In 12 months, this role is a huge win if:

• There is a stable, scalable creative engine that consistently produces winning video ads.
• We are no longer capped by production bottlenecks or editing quality when scaling spend.
• There is a clear system for reviewing all video editors' work to ensure high standards are met before launch.
• Creative performance is predictable, learnings compound, and velocity increases.

Core Responsibilities

You have full ownership of post-production quality and execution across paid media. This includes:

1. Team Leadership & Quality Assurance (QA)

• Reviewing all video editor work: Acting as the final quality gatekeeper to ensure every frame meets our performance standards.
• Directing improvements: Providing clear, actionable feedback to editors on pacing, visual hooks, and asset usage.
• "Fixing it" capability: Stepping in to make changes personally if the direction cannot be executed by the junior team or if speed is critical.
• Standardizing Quality: Setting the standard for creative quality and performance across the editing team.

2. High-Performance Ad Creation (Hands-On)

• Creating winning ads: Personally editing high-priority concepts for Meta (Facebook/Instagram) that act as templates for the team to scale.
• Trend Translation: Identifying trending audio, visual formats, and high-converting aspects on social media and translating them into brand-compliant, high-converting ads.
• AI & Tools: Using AI tools to source or generate content for ads, including voiceovers, avatars, and B-roll to speed up workflows.

3. Creative System Ownership

• Iterating Winners: Iterating on winning ads to extend longevity and scale spend (e.g., changing hooks, pacing, or B-roll).
• Asset Management: Maintaining creative organization systems, naming conventions, and asset libraries to ensure the team works efficiently.
• Collaboration: Collaborating daily with the Creative Strategist to ensure briefs and scenes are executed correctly.

Ownership & Authority

• You have complete ownership of the final video output.
• You are not just "cutting footage"—you are accountable for the performance of the creative.
• If video production is the bottleneck or quality dips, it’s your problem to solve and your win to own.

Core Competencies (Non-Negotiable)

We are looking for someone strong across both technical editing and performance

leadership. You must have:

• Elite direct-response instincts: You know exactly what stops the scroll.
• High speed of execution: You can edit fast and direct others to move fast.
• Leadership capability: The ability to critique work objectively and improve the output of other editors.
• Visual Storytelling: Ability to weave UGC, B-roll, and motion graphics into compelling narratives.
• Ownership mentality: You take responsibility, not excuses.

Ideal Background

• Experience in DTC performance marketing.
• Proven experience creating ads that scale, not just aesthetic videos.
• Experience working with creators, strategists, and media buyers.
• Familiarity with Triple Whale or similar attribution dashboards to analyze video performance.

Who This Role Is NOT For

• "Brand-only" videographers who care more about aesthetics than conversion.
• People who want to direct but refuse to edit hands-on.
• People who struggle to give direct, constructive feedback to team members.
• Editors who need constant direction and cannot interpret a brief creatively.

• 3-7+ years’ experience in video editing, with a specific focus on direct-response/paid social creative.
• Elite Editing Skills: You don’t just cut video; you understand direct-response creative, hooks, pacing, and conversion psychology.
• Player-Coach: You are comfortable leading editors and managing production, but equally comfortable jumping into the timeline to edit high-volume tests.
• Trend Savvy: You have a deep understanding of what is currently working on Meta/TikTok and can replicate "native" social styles.
• Analytical Eye: You have a strong analytical mindset, able to interpret why an edit failed or succeeded based on retention and click-through data.
• Experience in DTC performance marketing.
• Proven experience creating ads that scale, not just aesthetic videos.
• Experience working with creators, strategists, and media buyers.
• Familiarity with Triple Whale or similar attribution dashboards to analyze video performance.