Posted at: 2 March
Email Marketing Copywriter
Company
Activate Talent
Activate Talent is a global B2B staffing and recruitment agency specializing in rapid hiring solutions for diverse industries, including SaaS and e-commerce, with a focus on connecting businesses with top-tier talent.
Remote Hiring Policy:
Activate Talent supports fully remote work and hires globally, welcoming candidates from various regions without specific geographic restrictions.
Job Type
Full-time
Allowed Applicant Locations
Worldwide
Job Description
We are seeking a strategic Email Marketing Copywriter with strong DTC retention experience to drive lifecycle marketing initiatives. This role is responsible for crafting high-performing campaigns and automated flows that increase engagement, retention, and customer lifetime value.
Key Responsibilities
Campaign Development
- Write compelling email campaigns for product launches and promotions.
- Align messaging with seasonal and campaign strategies.
- Develop strong subject lines and conversion-focused CTAs.
Lifecycle Automation
- Build and optimize automated flows, including abandoned cart, browse abandonment, and post-purchase sequences.
- Segment audiences for personalized messaging.
- Improve repeat purchase rates and overall customer lifetime value.
Performance Monitoring
- Track open rates, click-through rates, and revenue attribution.
- Optimize campaigns based on performance data and insights.
- Collaborate with design and marketing teams to ensure cohesive execution.
- Proven experience writing for e-commerce brands.
- Strong understanding of Klaviyo or similar email marketing platforms.
- Ability to balance brand voice with conversion performance.
- Experience in apparel or lifestyle sectors preferred.