Paid Media Specialist

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Paid Media Strategist

Location: Remote
Schedule: Full-Time | 9:00 AM – 5:00 PM PT
Employment Type: Independent Contractor
Language requirement: Advanced English C1

About the Company

This fast-growing digital marketing agency specializes in high-performance, data-driven media strategies across multiple channels. The company partners with brands to plan, execute, and optimize integrated campaigns that drive measurable growth and maximize return on investment.

With a strong focus on innovation, programmatic expertise, and strategic execution, the team operates in a collaborative and results-oriented environment where data, creativity, and performance intersect.

Role Overview

The company is seeking a highly strategic Paid Media Strategist to lead the planning, development, and performance oversight of integrated media campaigns.

This is a senior-level role focused primarily on strategy (≈80%), responsible for translating business objectives into clear media plans, KPIs, and budget allocation frameworks across multiple channels.

The role collaborates closely with execution teams, including programmatic media traders, ensuring campaigns are aligned, optimized, and delivering strong performance outcomes.

Key Responsibilities

Media Strategy & Planning

• Develop full-funnel, integrated media strategies across programmatic, search, social, and traditional channels
• Define audience targeting, channel mix, and budget allocation
• Translate business goals into measurable KPIs (CPA, ROAS, reach, frequency)
• Plan and manage approximately 15–20 campaigns annually

Multichannel Campaign Oversight

• Provide strategic direction across platforms such as DSPs, Google Search, YouTube, and social media
• Identify new opportunities through audience insights and market research
• Ensure campaigns are aligned with performance goals and brand objectives

Vendor & Partner Management

• Lead RFP processes and evaluate new media partners
• Negotiate insertion orders (IOs) and manage vendor relationships
• Oversee campaign pacing and budget allocation efficiency

Performance Analysis & Reporting

• Monitor campaign performance and provide optimization recommendations
• Deliver weekly performance updates and post-campaign reports
• Recommend budget shifts based on real-time insights

Measurement & Attribution

• Define tracking frameworks using tools such as GA4 and Google Tag Manager
• Analyze attribution models to inform long-term strategy

Qualifications

Experience & Skills

• 5+ years of experience in media strategy, planning, or digital advertising
• 3+ years of experience in programmatic advertising
• Proven experience managing large-scale media budgets ($1M+)
• Strong knowledge of DSP platforms (e.g., The Trade Desk or similar)
• Experience managing vendor relationships and RFP processes
• Proficiency in GA4, Google Tag Manager, and analytics tools

Key Attributes

• Strategic thinker with strong analytical capabilities
• Data-driven mindset with the ability to translate insights into action
• Proactive and autonomous
• Strong collaboration and leadership skills

What Success Looks Like

• Consistently achieving campaign performance targets
• Maintaining efficient budget pacing across all campaigns
• Proactively identifying optimization opportunities
• Driving strategic direction while supporting execution teams

Opportunity

This role offers the opportunity to take ownership of high-impact campaigns in a fast-paced and growing environment. The Paid Media Strategist will play a key role in shaping media strategy, managing significant ad spend, and driving measurable business results.