Posted at: 15 January

Paid Social Manager

Company

Binance

Binance is a global fintech B2C platform headquartered in Malta, operating the largest cryptocurrency exchange by trading volume, offering a wide range of digital asset products and services to users in over 180 countries.

Remote Hiring Policy:

Binance supports flexible remote work arrangements, with team members located in various regions globally, though specific policies may vary by team and role.

Job Type

Full-time

Allowed Applicant Locations

Worldwide

Apply Here

Job Description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Role Objective:
Acquire high-quality users at scale while maintaining healthy CPA and ROAS targets across APAC markets.

Responsibilities:

    • Develop and execute paid social strategies and media plans aligned with user acquisition and revenue goals
    • Hands-on campaign setup, launch, and daily optimization across paid social platforms (Meta, TikTok, X, and others)
    • Run ongoing A/B tests on creatives, audiences, and formats to improve performance
    • Analyze campaign performance and translate data into actionable insights
    • Collaborate closely with creative, data, brand, and product teams to deliver integrated campaigns
    • Stay up to date on platform algorithm changes, new ad formats, and emerging trends

Requirements:

    • Strong experience managing both app and web acquisition campaigns
    • Deep hands-on expertise across major paid social platforms (Meta Ads, TikTok Ads, X, etc.)
    • Ideal to have AppsFlyer experience, including deep links and deferred deep links
    • Strong analytical skills and experience with marketing analytics tools
    • Experience in crypto, fintech, or online trading platforms
    • Strong APAC paid social experience, including local platforms
    • Experience with additional platforms such as Reddit and regional APAC social networks
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Apply Here