Performance Marketing Manager (Paid Media & Lead Generation)

Full-Time Performance Marketing Manager: Tardus Wealth Strategies
About Tardus

Tardus Wealth Strategies is a mission-driven wealth coaching firm focused on creating a Wealth Revolution through education, coaching, and innovative cash-flow strategies. We are headquartered in Honolulu, Hawaiʻi and scaling into a national franchise network.

We operate with clear systems, defined metrics, and a high standard of accountability. Our team is built for individuals who take ownership, execute independently, and measure success by outcomes — not activity. 

Role Summary

The Marketing Manager is responsible for paid media and digital growth systems that generate qualified leads for Tardus. 

This is a performance-based role — not a general marketing position. 

You are primarily responsible for building, testing, and scaling paid campaigns that produce consistent, cost-efficient lead flow. Success is measured by outcomes you directly control: lead volume, lead quality, and campaign performance within budget. 

This role operates independently within defined systems and requires strong judgment, data fluency, and disciplined execution. 

Outcomes & Success Measures 

• Consistent flow of qualified leads  

• Improving cost per lead across campaigns  

• Documented and repeatable testing insights  

• Reliable attribution and performance visibility  

• Clean handoff of leads to Sales without breakdowns in routing or quality  

Responsibilities

Paid Media & Campaign Ownership 

• Responsible for paid acquisition across social media channels  

• Design, test, and scale ads and related campaigns  

• Continuously optimize audiences, creative, and funnel performance  

• Maintain clear campaign structure, tracking, and reporting  

Marketing Channel Performance & Conversion 

• Optimize landing page and website performance and conversion optimization  

• Identify and drive improvements in funnel conversion rates  

• Collaborate with the IT department for implementation  

• Ensure lead capture, routing, and tracking function reliably  

• Design marketing to generate qualified leads for the annual conference  

AI-Driven Content Direction 

• Produce, direct and refine AI-generated marketing content by AI avatars 

• Review and edit content for paid campaigns and marketing channels (e.g., LinkedIn, Meta, TikTok, YouTube, blog)  

• Ensure messaging consistency and compliance across campaigns and funnels 

• Align content with performance data and campaign objectives  

Nurture & Growth System Support 

• Create, monitor, review and edit lead magnet nurture sequence performance  

• Monitor lead routing tools for consistency and accuracy  

• Collaborate with the Affiliate/Vendor Manager to produce affiliate campaign assets  

• Create, monitor and improve client referral campaigns and initiatives 

Required Qualifications

• Proven experience managing paid digital advertising campaigns  

• Strong understanding of funnels, attribution, and performance metrics  

• Ability to translate data into clear optimization decisions  

• Comfortable leveraging AI tools for design, scripts and marketing campaigns   

• Highly organized, self-directed, and consistent in execution  

• Able to operate independently while collaborating cross-functionally  

• Experience using Hubspot, Google Analytics, Salesforce and similar technology tools is preferred 

Work Setup  

• Remote  
• Full-time preferred (strong part-time considered if capacity supports ownership)  
• Requires overlap for team collaboration  

Fit Disclaimer 

This role is built for marketing professionals who want full ownership of outcomes. 

It is not a fit for candidates who: 

• Prefer broad, undefined marketing responsibilities  

• Need constant direction or approval to execute  

• Avoid metrics, performance pressure, or accountability  

Tardus operates at a high standard. Expectations are clear, performance is visible, and results matter.