Senior Media Activation Specialist

Company Description

• Location: Remote – PST working hours preferred
• Commitment: 20-30 hours/week
• Duration: 8 weeks with potential to extend
• Hourly Rate: $75/hr

About We Are Rosie
We Are Rosie is a flexible talent platform and full-service marketing partner helping brands build agile teams with the best independent marketing talent. With a community of over 35,000 marketers and creatives, we power award-winning work for some of the world’s most beloved brands. We’re reimagining how modern marketing gets done with flexibility, equity, and humanity at the core.

About the Company
Our client is a fast-growing, full-service creator agency specializing in creative services, creator sourcing and vetting, and media and measurement. They partner with some of the most exciting brands in the market and are scaling quickly to meet increasing demand across their client portfolio.
 

Job Description

About the Role

This is an execution-first media activation role supporting an agency team managing increased campaign volume for a significant new piece of business. The Senior Media Activation Specialist will own the setup, launch, and ongoing optimization of paid media campaigns across Meta, Google, and TikTok — operating independently with minimal oversight from day one.

This role sits within a lean, fast-moving team and requires someone who can hit the ground running, manage high volume across multiple campaigns simultaneously, and deliver results efficiently. The ideal candidate brings agency-side rigor, a strong command of paid media platforms, and the confidence to execute a media plan without handholding.

Please note: This engagement involves work with a technology client. Candidates will be asked to disclose any existing non-compete agreements or NDAs that may conflict with this work as part of the onboarding process.

Prioritized Responsibilities

Campaign Activation & Management

• Set up, launch, and manage paid media campaigns across Meta Ads, Google Ads, and TikTok Ads
• Own day-to-day activation, pacing, and budget management across platforms
• Monitor performance and make real-time optimizations to drive efficient delivery — with a focus on volume management, click efficiency, and overall activation (note: pixel/conversion optimization is not the primary focus)

Performance & Reporting

• Track and report on campaign performance against key metrics
• Identify and act on optimization opportunities across active campaigns
• Communicate performance updates and flag issues proactively to internal stakeholders

Execution & Operations

• Manage a high volume of simultaneous campaigns with precision and care
• Operate autonomously within an established media plan, escalating only when necessary
• Collaborate async-first with a distributed team across time zones

Qualifications

Qualifications

• 8+ years of hands-on paid media experience with a strong emphasis on activation and execution
• Proven expertise managing campaigns across Meta, Google, and TikTok
• Agency-side experience strongly preferred — comfort with fast-paced, high-volume environments is essential
• Experience managing campaigns focused on volume, activation, and click efficiency
• Strong organizational skills and ability to juggle multiple workstreams without sacrificing quality
• Clear, concise communicator — async-friendly and responsive

Key Characteristics

• Pedigree: Agency background with deep, platform-level expertise in paid media activation across Meta, Google, and TikTok
• Passion: Motivated by clean execution, performance efficiency, and doing high-quality work at volume
• Potential: A self-sufficient operator who thrives without heavy oversight and can grow with the engagement as needs evolve
• Play: Detail-oriented and dependable; brings consistency and professionalism to every campaign touchpoint

Additional Information

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.