Senior Paid Media & Growth Specialist - Where Performance Meets Precision

Position Available: Senior Paid Media & Growth Specialist
Location: Remote; Sri Lanka
Hours: Full-time - 5:30am – 1:30pm, IST Colombo

Role Overview :
Are you a data-driven media buyer who understands the science behind high-performance advertising? Do you thrive on managing end-to-end campaigns and using performance data to guide creative strategy?

Join Elephant Teams, a rapidly growing offshoring services company, and become an integral part of our group companies' in-house digital team. We are seeking a Senior Paid Media & Growth Specialist to lead strategy and execution for our clients across high-intent industries, including Professional Services, eCommerce, Trades, Real Estate, and SaaS.

In this role, you will own the end-to-end campaign lifecycle. While you won't be designing the assets yourself, you will work hand-in-hand with our internal creative team, providing high-level performance feedback, data-backed insights, and strategic briefs to ensure the assets we produce convert. You will also leverage AI tools to streamline workflows, analyze campaign data, and optimize budgets to maximize ROAS and lead quality across Google, Meta, TikTok, and Bing.

What You’ll Be Doing:

• End-to-End Campaign Management: Strategize, build, and manage full-funnel paid media campaigns across Google, Meta, TikTok, and Bing. You will own the technical setup, audience targeting, bid strategy, and daily optimization.
• Creative Direction & Feedback Loops: Serve as the performance lead for our creative team. You will analyze ad performance data to identify winning angles and provide actionable, detailed feedback to the creative team to iterate on high-converting video, static, and carousel assets.
• AI Integration: Leverage AI tools to streamline your day-to-day operations, such as analyzing large datasets, conducting competitor research, automating reporting workflows, and generating strategic insights to improve campaign efficiency.
• Performance Optimization: Monitor and analyze KPIs daily (CPA, ROAS, CTR, Conversion Rate). You will provide actionable insights to stakeholders, manage budget pacing, and continually refine targeting strategies to scale growth.
• Strategic Reporting: Prepare clear, concise, and impact-focused performance reports that bridge the gap between creative performance and bottom-line business results.

What Your Profile Looks Like:

• Must Have: 4–6+ years of experience in digital advertising, specifically managing multi-channel paid media budgets.
• Must Have: Platform Expertise: Deep proficiency in Google Ads (Search, Display, Performance Max), Meta Ads Manager, and experience with TikTok and/or Bing Ads.
• Must Have: AEO & GEO Mastery: Strong understanding of Ad Experience Optimization (AEO) and Geo-targeting (GEO) methodologies to ensure hyper-relevant audience reach and improved conversion rates, especially for localized industries like Trades and Professional Services.
• Must Have: Performance-Driven Creative Mindset: Ability to translate complex performance data into clear creative briefs. You know exactly why an ad is failing or succeeding and can communicate that to a design team to drive improvement.
• Must Have: AI Proficiency: Hands-on experience using AI tools to streamline marketing workflows, perform deep-dive data analysis, or optimize campaign operations.
• Must Have: Analytical Skills: Strong ability to track conversions, analyze performance trends, and perform audience segmentation.

• Preferred: Industry Experience: Proven track record in professional services, eCommerce, trades, or lead-generation-heavy sectors.
• Preferred: Technical Skills: Experience with CRM integration (e.g., Salesforce, HubSpot) and advanced conversion tracking (GA4, GTM, Server-side tracking).
• Preferred: Certifications: Google Ads, Meta Blueprint, or similar professional certifications.

Benefits of joining the Elephant Teams family:

• Fully Remote Work: WFH, always. We set you up with the equipment you need to succeed.
• Competitive Compensation: Salary aligned with your experience and skill level.
• Team Events: Regular on-the-ground events for Elephant Teams staff.
• Professional Growth: Work alongside leading Australian businesses and accelerate your career.

If you’re passionate about content and love being in the editing seat, we’d love to hear from you.

To apply and be part of something big, please submit your application, attach your resume, and answer a few quick questions to help us assess your fit for the role.

Note: You must have legal working rights in Sri Lanka, and be living in Sri Lanka, to apply for this role