Senior Affiliate Manager - ENTERPRISE

Job Description

The Enterprise Senior Affiliate Manager is responsible for leading the -day-to-day performance, optimization, and strategic execution of complex, -high-value- enterprise affiliate programs. This role manages Affiliate Managers and Account Coordinators while driving enterprise-level- program strategy, advanced performance insights, and scalable growth initiatives. The Enterprise Senior Affiliate Manager ensures exceptional delivery quality, supports multi-layered client engagements, and contributes to long-term- enterprise portfolio health, satisfaction, and retention.

· Oversees: Account Manager(s), Account Coordinator(s)

· Reports to: Director / Senior Director

Responsibilities:

Enterprise Program Strategy & Execution

· Develop and execute enterprise level affiliate strategies aligned to complex client goals, long-range growth plans, and multi-channel business priorities.

· Establish program KPIs and action plans, ensuring alignment with enterprise forecasting, pacing, and performance expectations.

· Lead enterprise grade onboarding processes, ensuring cross functional- readiness and strategic alignment for large-scale program launches.

· Manage day-to-day operations of key enterprise accounts, ensuring accuracy, timeliness, and strategic execution.

Performance Insights, Analytics & Optimization

· Synthesize enterprise level performance insights, connecting data to strategic recommendations, and measurable action plans.

· Define, monitor, and analyze trends in enterprise client KPIs, attribution impacts, publisher mix, and funnel contribution.

· Validate the quality of reporting and insights delivered by AMs and ACs, ensuring enterprise-level- rigor and accuracy.

· Develop forecasts, set budgets, and adhere to enterprise program targets with strong pacing discipline.

· Lead recruitment, activation, compliance, and communication with affiliates, prioritizing high impact partnerships that drive scalable enterprise growth.

Client Leadership & Communication

· Lead client facing meetings and strategic discussions, presenting insights, recommendations, and forward looking- plans tailored to enterprise stakeholders.

· Communicate performance results and secure buy in- from senior client decision-makers.

· Act as a strategic escalation point, resolving complex client, program, and publisher issues with cross-functional coordination.

· Build, maintain, and strengthen relationships with affiliate partners to secure premium placements, added exposure, and negotiated deals.

Risk Management & Contingency Planning

· Identify enterprise-level- risks early (tracking issues, publisher churn, budget shifts, competitive pressure) and develop mitigation plans.

· Escalate critical risks to the Director/Senior Director with recommended solutions and scenario-based- contingency options.

· Ensure enterprise clients receive proactive communication and confidence-building -updates during periods of volatility.

Team Leadership & Development

· Conduct routine one-on--one- meetings with Account Managers and Coordinators to review performance, progress, and upcoming action plans.

· Coach and mentor AMs and ACs to develop enterprise-level- capabilities, including advanced analytics, strategic storytelling, and forecasting discipline.

· Participate in performance reviews for Account Managers and Coordinators.

· Support the development of future enterprise-ready talent, contributing to succession planning and capability building.

Cross-Functional Collaboration

· Partner with analytics, finance, and media planning teams to ensure affiliate strategies align with broader enterprise business objectives.

· Collaborate with internal teams to improve processes, automation, and enterprise delivery efficiency.

· Articulate and educate clients on Gen3’s services and offerings, positioning enterprise level value, and expansion opportunities.

Growth, Innovation & Service Expansion

· Identify and proactively promote opportunities to expand enterprise client engagements, including new services, strategic tests, and partnership innovations.

· Develop and implement initiatives to grow enterprise affiliate performance through acquisition, retention, and optimization tactics.

· Source, develop, and nurture high-value affiliate partnerships that support enterprise channel objectives.

Operational Excellence

· Manage daily, weekly, and monthly reporting, ensuring enterprise-level accuracy and insight depth.

· Respect and maintain all role-specific- quality standards, best practices, and procedures outlined by Delivery Leaders and Operations Teams.

· Contribute to enterprise level best-practice development, sharing learnings and scalable frameworks across teams.

 

What's in it for you?

· Remote options outside of the PA office / If residing near our PA office - Hybrid work, Tuesdays and Thursdays.

· Flexible work hours

· Summer Fridays

· Insurance coverage with cost incentives

· Paid parental leave benefits 

· Advancement opportunities 

· Ongoing training and development opportunities

· 401K contribution matching plan after 6 months

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