Posted at: 23 October

Senior User Acquisition Manager

Company

Flo Health

Flo Health is a London-based femtech healthtech company offering a mobile app for women's health tracking, including menstrual, fertility, and pregnancy support, with a global user base exceeding 420 million.

Remote Hiring Policy:

Flo Health supports remote work and is hiring from various locations, including development hubs in London, Amsterdam, and Vilnius, with team members potentially located in other regions.

Job Type

Full-time

Allowed Applicant Locations

Poland

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Job Description

Your Experience

Must have:

  • 3+ years of performance marketing experience in web user acquisition, preferably in high-growth environments

  • Expert-level experience managing campaigns in Facebook Ads

  • Proven track record of optimizing campaigns for performance metrics such as ROAS, CPA, and LTV

  • Hands-on experience setting up and managing conversion tracking using tools like Google Tag Manager and GA4

  • Strong analytical skills, including advanced Excel or Google Sheets capabilities

  • Experience with A/B testing frameworks and conversion rate optimization (CRO) for web

  • Solid understanding of web attribution models and tools (e.g., last-click vs. data-driven attribution, first-party tracking)

  • Proficiency using tools like Looker, Tableau or similar BI tools to analyze and visualize data

  • Proficient in using AI tools (e.g., ChatGPT, Claude, Google AI Studio) to boost campaign efficiency and ideation

  • Strong communication and project management skills, with the ability to work cross-functionally

  • Upper-intermediate or advanced proficiency in English

  • Market research and competitors analysis

Nice to have:

  • Experience with Google Ads or other paid social channels

  • Experience in Health Tech, FinTech, or other regulated industries

  • Familiarity with server-side tracking, privacy-compliant measurement setups (e.g., Consent Mode, enhanced conversions)

  • Experience with automation tools and scripts for campaign management (e.g., bir.ch, Google Ads Scripts)

What You’ll Be Doing

You will be responsible for:

  • Planning, executing, and scaling web user acquisition campaigns across Facebook Ads or other paid social channels, with a focus on high-intent, converting traffic

  • Monitoring and optimizing account structure, keyword strategy, bidding models, and audience segmentation

  • Driving incremental growth through performance-focused campaign strategy and rapid experimentation

  • Collaborating with product, analytics, and creative teams to create effective landing pages and campaign assets

  • Generating insights from performance data and proactively identifying areas of opportunity

  • Staying up to date with industry trends, platform updates, and evolving privacy regulations

  • Producing regular performance reports and contributing to strategic discussions

#LI-DL1

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