Brand SEO Manager

🏢 About Fieldtrip

Fieldtrip is a portfolio of businesses built to operate as small, autonomous teams connected by shared strategy. Rather than a single monolithic agency, Fieldtrip brings together distinct brands across creator marketing, UGC, paid media, measurement, and SEO.

Our ecosystem includes brands like inBeat (creator marketing), Creative Milkshake (UGC), 9AM (media, measurement & analytics), and Bluethings (SEO). Each brand has its own positioning, audience, and growth targets, while benefiting from shared infrastructure and expertise.

This structure requires clear ownership. The Brand SEO Manager role will be to ensure each assigned brand’s organic growth strategy is tied directly to pipeline outcomes and executed effectively through shared SEO resources.

💼 Role Overview

We’re looking for a Brand SEO Manager to own organic search outcomes (SQLs) for one or more brands in the Fieldtrip portfolio.

This is a strategy, ownership, and coordination role. You will translate business goals into prioritized SEO initiatives, brief shared SEO specialists, and hold performance accountable to pipeline impact.

This role blends:

• 40% brand ownership & stakeholder management – Act as the SEO owner for assigned brands, align with brand leadership, and advocate for priorities.

• 40% SEO strategy & prioritization – Decide what work matters most based on SQL potential and performance data.

• 20% performance analysis – Review deliverables and continuously optimize based on results.

👩🏻‍💻 Who You Are

• 5+ years of SEO experience (agency or in-house)

• Experienced in owning outcomes, not just rankings or traffic

• Comfortable managing multiple brands, priorities, and stakeholders

• Strong analytical thinker who uses data to make decisions

• Confident briefing, reviewing, and prioritizing SEO work across content, technical, and links

• Able to push back on low-impact requests and prioritize ruthlessly

• Comfortable working in a shared or matrixed team environment

🔑 Key Responsibilities

Brand Ownership & Stakeholder Management

• Own SQL targets from organic search for assigned brands.

• Serve as the primary SEO point of contact for brand marketing and leadership.

• Align SEO priorities with broader brand and revenue goals.

• Push back on initiatives that don’t support SQL outcomes.

• Advocate for your brands during capacity and prioritization planning.

SEO Strategy & Prioritization

• Build and maintain a quarterly SEO roadmap per brand.

• Identify and prioritize keywords, pages, and initiatives based on SQL potential.

• Focus efforts on mid- and bottom-funnel opportunities that drive conversions.

• Translate business goals into clear SEO strategies and initiatives.

Work Request Management (Shared Resource Model)

• Brief shared SEO resources (content, technical SEO, link building) with:

  • Clear objectives

  • SQL impact

  • Priority level

  • Success metrics

  • Deadlines

• Review deliverables for quality, alignment, and expected impact.

• Measure results and feed learnings back into prioritization.

Performance Analysis & Optimization

• Track performance weekly against SQL targets.

• Analyze organic traffic, rankings, and conversions using GA4, GSC, Ahrefs (or similar).

• Identify gaps, risks, and opportunities early.

• Adjust strategy and requests based on real performance data.

GEO / AI Search Monitoring

• Monitor brand visibility across AI-driven search environments (ChatGPT, Perplexity, Google AI Overviews).

• Identify implications for content strategy, entity optimization, and brand presence.

• Incorporate insights into ongoing SEO prioritization.

📊 Success Metrics

• SQLs generated from organic search (primary)

• Progress toward brand-level SQL targets

• Impact of SEO initiatives on pipeline value

• Quality and clarity of work requests

• Alignment and trust with brand stakeholders

📌 Reporting Structure

• Reports to the Head of Search

• Works closely with shared SEO specialists across content, technical SEO, and link building

• Collaborates with brand marketing and leadership teams

🌟 The Brand SEO Manager ensures each brand’s organic growth strategy is intentional, prioritized, and accountable to pipeline results.

If you’re someone who wants real ownership, strategic influence, and measurable impact, this role was designed for you.

📁 Portfolio / Proof of Impact

As part of your application, please be prepared to share:

• 2–4 examples of brands, products, or business units where you owned SEO outcomes

• The business goal (leads, SQLs, pipeline, revenue, growth milestone)

• What you prioritized and why

• The results achieved (SQLs, conversions, revenue, or meaningful proxies)

• Your role in the strategy and coordination

This can be a short written summary, slide, or Notion doc. Polish is less important than clarity.