Senior Product Marketing Manager, Community & Influencer Strategy

Job Overview

As a Senior Product Marketing Manager for a leading influencer gaming platform, your primary mission is to be the crucial link between our internal platform and web teams, and our dedicated game community managers and creator programs.

You'll drive seamless collaboration, ensuring that community insights and creator initiatives are at the forefront of our platform's development and marketing efforts. Integral to this role is maintaining an integrated roadmap of cross-product initiatives, advising on best practices to tie platform activations to in-game events and community moments, and ultimately maximizing the impact of our digital products and websites.

Your efforts will ensure our community feels connected, informed, and valued across all our digital touchpoints.

Responsibilities and Duties

• Strategic & Operational Bridge
  • Act as the single point of contact, ensuring fluid communication and alignment between the platform/website teams, internal game community teams, and the creator programs.
  • Manage and act as the primary point of contact for direct communication with creators of all sizes on key community communication platforms. This includes communicating updates of the platform, offering support to creators, and collecting their feedback and ideas.
  • Gather requirements, align timelines, and proactively mitigate cross-team blockers to ensure smooth execution of initiatives.
  • Develop and maintain a consolidated workstream roadmap that captures opportunities from all game titles and the creator programs, translating them into actionable plans for platform and website initiatives.
  • Support internal community teams in providing the strategy to activate creators from each game regarding platform initiatives.
  • Facilitate weekly strategic executive meetings to ensure objectives are aligned, opportunities are detected, and progress is effectively communicated.

• Community & Content Integration
  • Advise on best practices for integrating digital storefront initiatives with in-game events, community activations, and creator content.
  • Collaborate with the Partner Management team to define content related to the digital storefront for creators.
  • Support community teams and the platform's marketing team with community strategy related to the digital storefront (posts, narratives, briefing creators for paid media assets, supporting the digital storefront team's strategy).
  • Support with campaign briefs and media plans for each major activation, covering objectives, target segments, creative angles, channels, and KPIs.
  • Provide creative and operational support for marketing tools, campaigns, or initiatives that leverage the digital storefront and other platform features.
  • Draft comprehensive Creator Communication Guidelines, including a messaging framework, FAQ, and compliance guidelines (dos/don'ts) for content related to the digital storefront and platform.
  • Operationalize and organize the digital storefront's presence/hangouts/calls/webinars with the most relevant creators, to create proximity and expand our relationship with them.

• Program Development & Analysis
  • Create and document Key Performance Indicators (KPIs) for the Community Strategist program's development and success.
  • Support in the ideation and operations of permanent initiatives, in collaboration with the platform tech team and the Community Managers of each game.
  • Support community teams in discovering, attracting, and prospecting new high-impact creators. Leverage this opportunity to increase traffic and new paying players to the digital storefront.
  • Deliver monthly activity summaries in concise reports, detailing accomplishments, relevant metrics (e.g., cross-team collaborations facilitated, successful campaign integrations), and next-month priorities.
  • Continuously provide senior-level consulting, project planning, and marketing services designed to maximize the impact of the digital storefront and other platform initiatives.
    

• Ongoing Learning & Adaptation
  • Stay up to date on the latest updates of the platform features across all different game titles.
  • Monitor and understand the latest trends across social media platforms, especially those relevant to our gaming communities and creators.
  • Maintain a deep understanding of the evolving landscape of digital storefronts, websites, and community engagement strategies within the gaming industry.
    

Qualifications

• REQUIRED: 4+ years of experience in the gaming industry, specializing in influencer marketing, product marketing, or community management, or as a Content Creator, with at least 2 years in a senior role.
• REQUIRED: Strong familiarity with the mobile gaming industry and its ecosystem.
• REQUIRED: Must be able to work on an EU schedule (although position is remote)
• Proven ability to build and maintain strong, collaborative relationships across diverse internal teams.
• Excellent written and verbal communication skills in English.
• Demonstrated experience in strategic planning, project management, and cross-functional coordination.
• High degree of accountability, ownership, and a proactive approach to problem-solving.
• Ability to translate complex information into clear, actionable plans and communicate effectively with executive stakeholders.
  
• Some infrequent travel may be required for on-site stakeholder meetings
  

WHY AMG?

• Fully Remote Work – Enjoy the ability to work remotely from anywhere.
• Vibrant, One-of-a-Kind Culture – Join a diverse, collaborative team that values authenticity, creativity, and a shared passion for gaming.
• Exciting Growth Opportunities – We provide best-in-class training that will challenge you and drive your growth in a fast-paced environment.
• Comprehensive Benefits – Eligible employees have the option to enroll in medical, dental, vision, and disability insurance, along with a life insurance policy.
• Competitive Salary – Earn compensation that reflects your skills, experience, and contributions.
• Incentive Programs – Take advantage of performance-driven rewards for bringing in new business, recruiting top talent, and driving upsell opportunities.
  

About AMG

Aftershock Media Group (AMG) is the leading marketing partner for publishers and brands activating in gaming. We craft high-impact marketing campaigns that resonate with players, build lasting community engagement, and fuel long-term growth for our partners, including Tencent, Supercell, Samsung, and Plarium.

What sets AMG apart is our unmatched expertise in mobile gaming. Our team is built on a foundation of former pro players, coaches, casters, and content creators who have been deeply embedded in the mobile gaming space for years, including our founders, who have been at the forefront of mobile gaming content as YouTubers since 2015. With a team of industry veterans who have spent years immersed in mobile gaming, we understand the ecosystem better than anyone else, allowing us to craft strategies that are authentic, data-driven, and built for lasting success.

As a one-stop shop for game developers and brands, AMG offers a fully in-house suite of services that delivers seamless execution and best-in-class results. Our capabilities include influencer marketing strategy and execution, in-person and online event production, creative services, esports activations, and talent management. We also build and manage industry-leading creator programs and creator accelerators, developing long-term engagement strategies for our partners’ organic creator ecosystems.

At AMG, we don’t just market games — we build connections that bring game developers, brands, players, and content creators together in powerful ways. Whether launching a new title, amplifying an update, or empowering creators, AMG is the driving force behind some of the most impactful gaming campaigns in the world.

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Compensation for this role is based on factors such as experience, skill level, and location, with salary ranges varying accordingly.