VP of Marketing

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

We’re filling this role for a client, a design-forward technology company developing a category-defining breathing lamp.

Job Description

We’re looking for a VP of Marketing who can architect, operationalize, and scale the full go-to-market engine. This is a highly strategic, highly operational role responsible for driving demand generation, paid and organic growth, brand awareness, channel diversification, and revenue performance leading into (and beyond) launch.

You’ll work cross-functionally with Product, Operations, and Leadership to turn us into a category-defining consumer brand.

This is not a “brand-only” or “agency coordinator” role. It is a full-spectrum DTC hardware marketing leadership role—perfect for someone who has led a launch before and thrives in fast-moving early-stage environments.

Responsibilities

GTM Strategy & Leadership

• Build end-to-end 2026 launch strategy pre-order

• Define positioning, messaging hierarchy, funnel architecture, and market sequencing

• Translate business goals into clear growth roadmaps, timelines, and budgets

Demand Generation & Performance Marketing

• Own paid channels (Meta, Google, YouTube, TikTok, affiliates, creators)

• Build and optimize performance funnels using data-driven testing and iteration

• Forecast CAC, ROAS, and spend efficiency with precision and transparency

Growth Ops, Analytics & Forecasting

• Develop dashboards, KPIs, reporting cadences, and weekly performance reviews

• Partner with Finance to model scenarios, budgets, revenue projections, unit economics

• Present marketing performance to executives and investors

Lifecycle, CRM & Email

• Architect and optimize the end-to-end customer journey

• Improve conversion, retention, LTV, and product education through CRM programs

• Own segmentation, automation, testing, and creative strategy

Creator, Affiliate, PR & Community

• Build a systematized creator/influencer/affiliate engine

• Work with internal and external partners to secure meaningful earned visibility

• Support community growth initiatives and brand activation opportunities

Web, CRO & Conversion

• Own the performance of the website as a revenue engine

• Establish testing frameworks, landing page experiments, CRO strategy

• Coordinate with design/dev partners to improve speed, clarity, and conversion

About You

You bring structure, clarity, and decisiveness. You don’t wait for direction — you present options, tradeoffs, and expected outcomes. You can zoom out to messaging and positioning, then zoom into CAC, landing page experiments, or CRM flows. You’ve worked in fast-moving early-stage environments and know how to balance scrappy execution with strategic clarity. You love dashboards, testing frameworks, and turning insights into action. Ideally you’ve led GTM for a physical consumer product — bonus if in health, wellness, fitness, or wearable tech. You partner well with Creative, Product, Ops, and Leadership. You know when to challenge and when to support.

• 6–12+ years of marketing experience, ideally with 3–5 in senior leadership

• Proven experience launching and scaling a DTC hardware or wellness brand

• Strong analytical skills and fluency with marketing data platforms

• Experience managing creative teams, agencies, and cross-functional workflows

• Strong narrative and communication abilities

• Comfort operating in fast-moving, ambiguous startup environments