Performance Creative Manager

We are a social-first creative agency working with fast-growing DTC, CPG, wellness, and supplement brands across the U.S. and Canada.

We produce high volumes of performance-driven ad creatives,UGC, studio shoots, static ads, and motion graphics—for paid social. Our competitive edge is creative output at scale.

This role exists to make that output smarter, faster, and more effective.

Why This Role Exists

We already have:

• Creative Strategists writing briefs
• Creator Coordinators managing creators
• Creative Directors reviewing work
• Editors producing assets

What we need is someone to close the loop after ads go live.

Your role is to:

• Analyze live ad performance
• Identify what’s actually working and why
• Translate data into clear creative direction
• Feed insights back to Creative Strategists
  

This is not a media buying role.
This is a creative intelligence role.

What You’ll Be Responsible For

Creative Performance Analysis

• Review ad performance across Meta and TikTok
• Analyze creative performance by asset, hook, format, and messaging
• Identify winning and losing creative patterns
• Understand when data is meaningful vs. too early to act

Insight Generation

• Break down why certain ads succeed or fail
• Spot creative trends across multiple accounts
• Separate signal from noise
• Document learnings clearly in Notion

Creative Feedback Loop

• Deliver actionable feedback to Creative Strategists
• Recommend specific creative iterations (what to change next)
• Help prioritize which concepts should be scaled or killed
• Bridge performance data with creative execution

Collaboration

• Work closely with Creative Strategists, Creative Director, and Media Buyers
• Participate in weekly or bi-weekly performance reviews
• Ask smart questions and challenge assumptions

What Success Looks Like

After 60–90 days:

• Strategists rely on your insights to guide iterations
• Creative decisions are data-informed, not gut-driven
• Iteration cycles become faster and more focused
• Fewer wasted creatives and more repeatable wins

Nice to Have

• TikTok Ads experience
• Experience working with DTC or CPG brands
• Experience with AI-assisted creative analysis
• Experience collaborating with creative teams
• Experience documenting insights, frameworks, or playbooks

This Role Is NOT

• A media buyer role
• A reporting or dashboard role
• A content creator role
• A social media manager role

If you enjoy optimization, budgets, or audiences more than creative analysis, this role is not a fit.

Tools You’ll Use

• Meta Ads Manager
• Motionapp.com
• TikTok Ads
• Notion
• Slack
• Google Sheets

• 3+ years of hands-on paid social experience
• Strong experience with Meta Ads Manager
• Experience analyzing creative performance at scale
• Clear understanding of paid social learning phases
• Ability to explain why ads perform the way they do
• Strong written English communication skills
• Comfort working independently in a fast-moving agency environment