Product Market Lead, Shooters China

Product Market Lead, Shooters China transforms China market signals into decision-grade insight and structured recommendations that improve live service performance.You will oversee the full Product × Market Pod for shooter games in China, including from signal, validation to studio engagement and learning.This role reports directly to the Head of Publishing, Shooters China, ensuring that the General Manager, Greater China, grounds all product recommendations commercially and aligns them to country-level commercial performance.Responsibilities:Manage Shooter Games China Decision Intelligence You are accountable for building one view of performance and player response across:Gameplay and mode engagementRetention and cohort shiftsEconomy performance and monetisation elasticityLive Ops resonance and seasonal paceCommunity sentiment and creator signalsGTM alignment and timingPlatform and regulatory constraints2. Deliver “What / Why / What Next”Convert Measurement movement into structured hypotheses3. China Content & Cultural Relevance InputYou act as the disciplined interpreter of China player behavior.4. Ecosystem IntelligenceYou translate competitor learning into concrete experiments and recommendations.5. Recommendation Craft & Impact FramingBe rooted in a diagnosed driver and align product and GTM implications6. Forecast Narrative Ownership (China)Own the narrative and market-level assumptions.7. Structured Governance & Studio EngagementPartner with Franchise as the formal Studio conduit8. Learning Loop Ownership Ensure expected impact and assumptions are documented and Translate outcomes into reusable playbooksQualifications:8+ years in FPS live service product, publishing, strategy, analytics, or growthStrong understanding of FPS live service economics (retention, monetisation, payer segmentation, LTV)Deep familiarity with China FPS player behaviour and competitive landscapeCommercial literacy (ROI, sensitivity, exposure framing)Proactively working in a cross cultural environmentMandarin required; English strongly preferredActive player of FPS / shooter category preferred  About Electronic ArtsWe’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.