Full-time
Netherlands, BelgiumYour mission
You will own end-to-end field marketing across the Benelux region, designing and orchestrating high impact events (online and offline), multitouch promotional plans, and localized campaigns that move prospects from awareness to qualified pipeline. This role combines strategic campaign leadership and hands-on execution in close alignment with priority verticals, target accounts, and sales goals.
Event & Experience Ownership
Event & Experience Ownership
- Conceptualize, plan, and execute the end-to-end event program(online webinars,in-person events, partner activations), including goal setting, audience targeting, agenda design, run of show, staffing, and post-event follow up.
- Own event budgets and ROI tracking; actively manage spend, negotiate with vendors, and measure impact against pipeline objectives.
- Integrate value-adding elements(e.g., partner involvement, PR, customer stories, thought leadership) to elevate program quality and reach.
- Build and run integrated promotional plans for all field activities (organic social, newsletters, PR/Comms), ensuring channel mix, frequency, and message discipline support campaign goals.
- Own full-cycle communications (internal & external): timelines, stakeholder updates, briefings, and content approvals to keep execution on track and brand consistent.
- Define regional campaign strategy in lock step with priority verticals, named/ target accounts, and quarterly/annual sales objectives; translate strategy into execut able plans with clear milestones.
- Partner with Sales, SDR, Partner Marketing, Solution Marketing, and Content Marketing to ensure message and market fit and consistent storytelling across touchpoints.
- Maintain milestone discipline: ensuredeadlines are met, risks are surfaced early, and adjustments are made proactively.
- Safeguardbrand and visual identity across all promotions; apply approved terminology and tone in every asset.
- Keep information flowing: regular updates to internal and external stakeholders; crisp debriefs and retros after major activities.
- Own event and local engagement touchpoints to generate awareness and demand across the region.
- Plan multitouch campaigns that drivetop, mid ,and bottom of funnel progression—converting engagement into tangible pipeline impact in strong partnership with Sales.
- Pipeline impact: influenced and sourced pipeline from field activities; conversion rates from event registrants to opportunities.
- Event performance: attendance vs. target, ICP fit, cost per lead, follow-up completion, opportunity creation and velocity.
- Campaign effectiveness: reach and engagement across channels; MQL→SQL progression; accountlevel engagement lift in named lists.
- Operational excellence: on time delivery against plan, budget ad herence/ROI, stakeholder satisfaction scores, compliance with brand and comms guidelines.