Posted at: 18 January

Integrated Marketing Strategist

Company

Community Boost

Community Boost is a digital marketing agency specializing in B2B solutions for nonprofits, helping them enhance online revenue through targeted advertising strategies, with a focus on the nonprofit sector.

Remote Hiring Policy:

Community Boost offers remote work opportunities, with team members potentially located in various regions. Specific hiring locations are not defined, allowing for flexibility in applications.

Job Type

Full-time

Allowed Applicant Locations

Worldwide

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Job Description


Job Title: Integrated Marketing Strategist

Role Summary: The Integrated Marketing Strategist is responsible for shaping, planning and overseeing the execution of cross-channel marketing strategies that align paid, owned and earned media (omni-channel) with business and brand objectives. This role acts as the connective tissue between media, creative, analytics, and account teams — ensuring all channels combine into a unified journey and deliver measurable impact.
Essential Job Functions: 
●      Develop holistic marketing plans that cover the full funnel (awareness → consideration → conversion → retention), identifying how each channel (paid social, search, programmatic, CRM/email, content, partnerships) plays its role.


●      Collaborate with account leadership, channel leads, creative teams and analytics to translate business goals into media strategies, creative briefs and test road-maps.


●      Define and track key performance indicators (KPIs) across channels, build a shared KPI glossary, reconcile source data, ensure measurement integrity.


●      Use data and insights to identify opportunities, optimize media mix and budget allocation, drive performance improvements across channels.


●      Lead scenario modeling or attribution-thinking (where scale permits) — e.g., forecasting spend to outcome, building cross-channel journey maps.


●      Manage the governance around integrated campaigns — ensuring timing, messaging, creative consistency, brand voice alignment and operational smoothness.


●      Produce regular client-facing and internal reports/insights that clearly articulate what’s working, what’s not, and what we’re doing next.

●      Serve as a strategic advisor to clients (or internal clients) — helping them understand how marketing investments ladder up to organizational outcomes (revenue, donations, awareness, retention).


●      Stay current with marketing technology, data/analytics advancements, channel innovations and best practices — and bring those insights into the planning process.


Experience:
●      Bachelor’s degree in Marketing, Communications, Business or related. (Masters preferred in some senior roles.)


●      Typically 5-10 years of experience in integrated marketing, or performance strategy across multiple channels (agency or brand-side).


●      Proven track record of developing and managing multi-channel marketing campaigns that delivered measurable outcomes.


●      Strong analytical mindset — ability to interpret data, build models, reconcile across sources, and derive strategic recommendations rather than purely descriptive reports.


●      Experience with media (paid and owned), CRM/email, programmatic, search, content and social (either directly or through collaboration).


●      Excellent communication and presentation skills — able to translate complex strategy and data into compelling narratives for senior stakeholders.


●      Strong project and stakeholder management skills — able to coordinate multiple channels, teams, timelines, and budgets.


●      Ability to think conceptually and strategically, while also overseeing tactical execution details.


●      Familiarity with modern marketing technology (ad platforms, analytics tools, CRM systems, attribution frameworks) is highly desirable.


●      For nonprofit or mission-driven organizations: an understanding of donor/customer lifecycle, engagement metrics, awareness vs. conversion dynamics is a plus.


Success Metrics
●      Achievement of agreed KPI outcomes (e.g., ROAS, cost per acquisition, donor LTV, recurring donor rate)


●      Improvement in cross-channel integration (e.g., fewer silos, more unified creative + messaging)


●      Improved data integrity and trust in reporting (e.g., reconciliation between internal and external metrics)


●      Client satisfaction: clients perceive the strategist as driving insight, alignment and strategic leadership, not just tactical execution.


Reporting Structure


●      Works closely with Account Managers, PMO/Project Managers, Channel Leads (Paid Social, Search, CRM/Email, Programmatic), Creative, Analytics
 
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