Regional Marketing Manager

About XBOW

At XBOW, we’re redefining the future of cybersecurity by building the world's first autonomous pentester, powered by AI. Today, the gold standard for securing software systems is human pentesters, but with the rise of artificial intelligence, we’re stepping up to scale offensive security to meet the ever-growing demand.

AI is transforming the landscape of both cybersecurity and cyberattacks. While millions of people without security expertise are creating software, bad actors are using AI to launch more effective attacks. XBOW fights back with AI-driven superpowers, enabling security teams to stay one step ahead.

Backed by Sequoia Capital and Altimeter, and a team that includes the creators of GitHub Copilot and GitHub Advanced Security, XBOW is not just keeping up with the times—we’re shaping the future of cybersecurity. Our mission is simple: to defeat the bad actors before they strike, using AI to revolutionize how we approach offensive security.

We’re building something that must be built, and we’re the team to do it. Join us in shaping the next frontier of autonomous security.

Your Role

We’re looking for a Regional Marketing Manager, APJ to build and scale XBOW’s marketing presence across Singapore, ANZ, Korea, and Japan. This role owns the regional marketing strategy and execution, translating global positioning into locally resonant programs that drive awareness, pipeline, and long-term market leadership.

You’ll sit at the intersection of Field Marketing, Product Marketing, Sales, Partnerships, and Community, with a mandate to create high-impact regional programs—from campaigns and events to partner activations and localized content. This is a builder role: you’ll establish the APJ marketing playbook, test and iterate quickly, and scale what works.

You’ll thrive here if you enjoy owning a region end-to-end, love working cross-functionally, and are excited to take a technically sophisticated product and make it land powerfully across diverse markets and cultures.

What You’ll Do

• Own and execute XBOW’s regional marketing strategy across APJ, with a focus on Singapore, Australia/New Zealand, Korea, and Japan

• Build and scale integrated regional programs, including campaigns, field events, executive briefings, webinars, and community initiatives

• Partner closely with Sales to support pipeline generation, account-based initiatives, and key regional deals

• Localize global messaging, positioning, and campaigns to ensure strong cultural and market relevance across APJ

• Collaborate with Product Marketing to translate XBOW’s technical capabilities into compelling regional narratives and use cases

• Work with Partners and Alliances to design and execute joint marketing programs in-region

• Own regional event strategy, including third-party conferences, owned events, and executive roundtables

• Coordinate with Content and Communications teams to support regional content needs, PR moments, and thought leadership opportunities

• Manage regional marketing budgets, timelines, and vendor relationships

• Define and track success metrics for APJ marketing, including pipeline impact, engagement, and brand awareness

• Act as the voice of the region internally, sharing market insights, customer feedback, and competitive intelligence

Who You Are

• Strong experience in regional, field, or demand generation marketing, ideally in B2B SaaS or cybersecurity

• Proven track record building and scaling marketing programs across multiple countries or markets

• Experience partnering closely with Sales and GTM teams to drive measurable business outcomes

• Excellent project management skills—you can run multiple programs end-to-end with high ownership

• Strong written and verbal communication skills, with the ability to adapt messaging for different audiences and cultures

• Comfort operating in a fast-growing, high-ambiguity startup environment

• Highly collaborative mindset with the ability to influence without authority

Bonus if you have

• Fluency in Japanese and/or Korean

• Experience marketing highly technical products (security, developer tools, infrastructure, or AI platforms)

• Familiarity with APJ security markets and buying motions, particularly in Singapore, ANZ, Korea, or Japan

• Experience running partner or ecosystem marketing programs

• Prior work in a global marketing org with centralized strategy and regional execution

• Exposure to category-creation or early-stage GTM motions

What We Offer:

• Compensation & Equity: Competitive salary, clear performance-based incentives, and equity package, making you an integral part of XBOW’s growth story.

• Career Growth: Significant opportunities to progress within the sales organization and shape your career trajectory as we scale.

• Meaningful Work: You’ll directly impact XBOW’s mission to revolutionize cybersecurity and protect organizations worldwide.

What Else You Should Know

• Location: APJ Remote

• Contract: Full-time

• Hiring Process:

  • Talent Screen

  • Hiring Manager Interview

  • Role Related Interviews

  • Final Interview

At XBOW, we leverage AI every day, it's embedded in our product and our sales approach. But for this role, we’re seeking someone who brings genuine curiosity, empathy, and persistence. If that's you, we'd love to connect.