Senior Demand Generation Manager (m/f/d)

You will be the main driver of the marketing-sourced pipeline in the company. Your mission is to build, run, and continuously scale our demand generation engine, turning paid channels into a predictable and growing source of qualified pipeline and revenue.

You will own paid acquisition end to end—from strategy and experimentation to execution, optimization, and reporting—working closely with webdev, brand, and content to ensure campaigns scale efficiently and sustainably as the business grows.

• Hands-on ownership of end-to-end paid campaigns on Google, LinkedIn, Meta and other platforms, including full management of large budgets

• You write high-performing ad copy and you can brief and guide the production of effective creatives (video and design)
  

• You have at least 2 years of experience running demand generation campaigns in a B2B company 
  

• Proficient in GA4 and HubSpot tracking and reporting

• Strong CRO skills across ads and landing pages

• Experience with Account-Based Marketing (ABM) is a plus 

• Clear and effective cross-functional collaboration

• Strong sense of ownership, thinking like a business owner rather than a channel operator

• Proactive mindset, staying up to date with paid media and demand gen trends and building cases for adoption

• Moves quickly from idea to execution while maintaining high standards

• Strong collaboration and teamwork skills fluent in English, German is a plus 

• The chance to make a decisive impact and shape the future of a dynamic, fast growing tech company while growing with your tasks and responsibilities
• Flexible and family-friendly working conditions in a stable environment
• With the wide range of sports and wellness offers from Wellpass, you can choose from over 9.000 sports and wellness offers
• A agile team that embodies autonomy and fast decision making within flat hierarchies
• A unique corporate culture where we emphasize equity, diversity and inclusion
• A wide range of education and training opportunities
• Fully remote work or high flexibility between mobile work and an office in one of the most beautiful, central district of Munich
• An attractive salary
• Regular onsite events of all sorts (Company Outings, Team events, Checkmk Conference, Conference After Party, and more) in a familiar atmosphere