Posted at: 17 July
Sr. Marketing Campaign - RoV
Company
Garena
Garena is a Singapore-based B2C gaming and esports company specializing in free-to-play games across mobile and PC platforms, with a strong presence in Southeast Asia and Taiwan.
Job Type
Full-time
Allowed Applicant Locations
Thailand
Job Description
ResponsibilitiesOwn assigned campaigns end-to-end, from strategy, planning, execution, optimization, to post-campaign reporting.Translate business direction into clear campaign direction, including big idea, audience insight, messaging, creative angle, and execution plan.Manage creative and media execution across owned, paid, and earned channels, including content briefs, creative reviews, and publishing readiness.Coordinate with Designers, KOL, Community, Events, and other teams while managing campaign budget and performance against KPIs.Manage 1–2 campaign supporters and deliver campaign plans, content plans, post-mortem reports, and learnings for future improvement.
RequirementsExperience in marketing campaign planning, brand/content marketing, or integrated marketing.Active RoV player (at least 3 days/week), or a former active player with a proven history (30+ games/month for 2 consecutive months) and previously achieved Conqueror rank.Hands-on experience managing campaigns from planning to launch with cross-functional stakeholders.Strong understanding of social media, content marketing, and campaign performance metrics.Strong campaign strategy and planning skills.Good project management and stakeholder coordination.Strong communication and creative thinking.Proficient in English, with the ability to communicate effectively in both written and spoken English.Good to haveExperience working with KOLs, influencers, creators, or community marketing.Experience in paid media or collaborating with media agencies.Experience leading or mentoring interns, junior team members, or campaign supporters.