Posted at: 22 March
Wholesale Marketing Programs Manager
Company
Holistic Industries
Holistic Industries is a multi-state operator (MSO) in the cannabis industry, headquartered in Massachusetts, specializing in cultivation, extraction, and retail through Liberty Cannabis dispensaries, serving both medical and recreational markets.
Remote Hiring Policy:
Holistic Industries supports remote work for various roles, with team members primarily based in Massachusetts. We welcome applicants from diverse regions, fostering collaboration across time zones.
Job Type
Full-time
Allowed Applicant Locations
United States
Salary
$85,000 to $100,000 per year
Job Description
Role: Wholesale Marketing Programs Manager
Location: Remote
We are Growers, We are Wholesalers, We are Producers, We Are Budtenders, We are Retailers, We are Partners, and We are Hiring
The Wholesale Marketing Programs Manager leads the strategy and execution of marketing programs designed to drive retail performance. By partnering closely with sales and dispensary partners, this role ensures our brands show up effectively across wholesale channels and deliver strong, consistent sell-through.
Your Impact
- Drive wholesale revenue through smart, sales-focused marketing programs
- Build and manage promotional calendars aligned with sales goals, product launches, and inventory needs
- Manage key platforms like Dutchie, iHeartJane, Springbig, Sparkplug, and Weedmaps
- Own digital retail presence (menu ads, promos, merchandising)
- Support budtenders and dispensaries with campaigns, contests, and marketing assets
- Track campaign performance (ROI, sell-through, engagement) and optimize based on data insights
- Partner cross-functionally to keep programs on-brand, compliant, and running smoothly
Your Strengths
- 5+ years of experience in brand, retail, or wholesale marketing (cannabis experience preferred)
- Experience working with CRM tools (Salesforce) and strong data analysis skills
- Proven ability to manage multiple campaigns and priorities in a fast-paced environment
- Strong project management and cross-functional collaboration skills
- Data-driven mindset with strong problem-solving abilities
- Excellent communication skills
If we are EMPATHETIC, HONORABLE & ACCOUNTABLE
And we grow ourselves and business with GRIT then we will be
CHAMPIONS OF CANNABIS
Why Join Us:
Holistic Industries offers a comprehensive benefits package, including competitive base pay, medical, dental, and vision coverage. We also offer a team member discount in our stores, a Health Savings Account, pet insurance, and a 401(K) with a company match. Additional benefits include company-paid short term and long-term disability, life and AD&D insurance and mental health and urgent care services. Team Members can also take advantage of our referral program and generous paid time off (PTO).
Massachusetts pay range
$85,000 - $100,000 USD