Social Media Manager - Remote

Second Nature portfolio: GVI, Bushwise, World of Difference, GVI Foundation

Amplify the power of social

Are you the kind of person who knows what content will stop the scroll?
Do you get a kick out of watching engagement climb because of something you helped create?

Want to build social channels that actually make an impact in the conservation space?

We’re looking for a Social Media Manager to lead the rapid growth of our socials, with a strong focus on GVI (@gvitravel).

Where creativity meets strategy

This isn’t just a posting role. You’ll own social.

From shaping strategy to scripting content, you’ll sit at the intersection of ideas and execution, working closely with in-house teams and global creators to bring content to life.

Your main focus will be growing @gvitravel on TikTok, Instagram, and LinkedIn, while also guiding strategy and training team members across other brands in the portfolio where needed.

THIS ROLE IS FOR YOU IF 

💡 You’re plugged into social and know how to turn trends into meaningful content.

🎯 You’re ambitious, commercially minded, and driven by growth.

✨ You move fast:  ideating, scripting, and briefing multiple videos with strong hooks and sharp copy.

🤳 You live and breathe TikTok and Instagram, and stay ahead of platform and audience shifts (especially Gen Z & Gen Alpha).

🚀 You’ve grown accounts before, and know how to do it again for us.

💻 You’re organised, structured, and thrive on building systems that keep content flowing.

🌍 You’re a strong collaborator who can train, align and inspire teams across different countries.

MUST-HAVE EXPERIENCE

• 5+ years in social media management
• 3+ years working on TikTok
• Proven track record of growing Instagram & TikTok accounts
• Strong understanding of growth levers and how to apply them
• Excellent social copywriting skills
• Experience in briefing and directing creators
• Highly organised, detail-oriented, and fast-moving
• Team player who thrives in a collaborative environment

Bonus points if you have

• Experience in conservation, travel, volunteering, or gap-year sectors
• Experience marketing to Gen Z audiences
• Experience with UK and/or US markets
• Agency background
• Passion for social and environmental impact
• Solid travel experience

THE DETAILS

• Salary: R38,000
• Start date: ASAP
• Type: Permanent
• Location: Remote

WHAT WE’RE LOOKING FOR

We’re after a true social specialist, not a generalist.

Someone who:

• Has managed or grown large accounts (100k+ is a big plus)
• Thinks video-first and TikTok-first
• Is bold, creative, and not afraid to push boundaries
• Understands how to balance creativity with performance

WORKING AT SECOND NATURE 

Second Nature is the home of impact-driven brands like GVI, Bushwise, World of Difference, and the GVI Foundation. We believe careers should be driven by curiosity, courage, and impact - not just job titles. We are dedicated to making a positive impact on our planet and its people, and you will join a community that values passion, authenticity, and innovation.

Alongside meaningful work, you’ll be supported by colleagues who are experts in their fields - whether you’re collaborating with the CEO, contributing to critical business decisions, or helping drive social and environmental impact around the world.

To see what it's really like to work for us: 

🎥 Watch Here

📰 Read Here

👥 Meet the Team

YOUR NEXT STEP

Please send us your CV and a short Cover Letter sharing why this role is the right fit for you.

Kindly note: We genuinely appreciate every application we receive. If you haven’t heard from us within 3-4 weeks, it likely means we’ve moved forward with other candidates this time. That said, we’d love for you to stay connected and consider applying again in the future!