Director of Direct Response Fundraising

Reports To: Chief Operating Officer

As cutting-edge newsmakers, thought leaders, and educators for the pro-life movement, Live Action is growing its team of talented professionals to transform public opinion on abortion in America. Live Action seeks a full-time Director of Direct Response Fundraising to work closely with leadership to manage and execute all aspects of direct response fundraising, with an emphasis on growing and integrating our digital and direct mail programs.

The Director will integrate fundraising best practices with cutting-edge technology, data analysis, and creative testing to achieve aggressive fundraising goals across channels including email, SMS, web, and direct mail. This role is responsible for maximizing revenue, donor growth, retention, and lifetime value from both our housefile and acquisition efforts.

The Director of Direct Response Fundraising must be passionately committed to Live Action’s mission and must be inspired to do the best work of her/his life. This position offers significant growth potential and the opportunity to be part of a dynamic, mission-driven, and highly productive team.

This position can be remote but will include some travel.

The Director of Digital Fundraising’s responsibilities include, but are not limited to:

Leadership & Strategy

• Provide effective leadership for the Direct Response Fundraising Team by being actively involved in strategy, execution, and performance across all direct response programs.
• Develop and execute an integrated direct response strategy across digital and direct mail, aligned with organizational goals and campaigns.
• Partner closely with executive leadership to set revenue targets, budgets, and growth strategies.

Direct Mail Program Oversight

• Own and oversee Live Action’s direct mail program, including housefile mailings, acquisition, renewals, upgrades, and reactivation efforts.
• Manage relationships with direct mail vendors, including list brokers, co-ops, printers, mail houses, copywriters, and data partners.
• Collaborate with copywriters and designers to develop compelling, mission-driven direct mail packages and test creative, offers, formats, and timing.
• Oversee mail planning, segmentation, testing, circulation strategy, and ROI analysis to maximize net revenue and donor lifetime value.
• Ensure strong integration between direct mail and digital efforts, including coordinated messaging, multichannel follow-up, and attribution.
   

Digital Fundraising Oversight

• Oversee the strategy and execution of emails and SMS for high-impact campaigns, including acquisition, cultivation, retention, and upgrade strategies.
• Build and retain strong relationships with online donors through effective asks, stewardship, and cultivation journeys.
• Oversee and execute the technical and operational needs supporting digital fundraising, including donation forms, landing pages, and integrations.
• Ensure all fundraising websites and assets are updated, tested, and optimized for donor conversion.

Vendor, Data, and Performance Management

• Manage and oversee key digital and direct response vendors and contractors, ultimately owning their metrics, deliverables, and performance.
• Ensure ongoing analysis, reporting, and data management across all direct response channels.
• Use data to inform testing, optimization, and strategic decision-making.

Requirements:

• Nonprofit experience is preferred.
• Holds a bachelor’s degree with 5 years of experience in online/digital fundraising or marketing; minimum of 5 years of management experience a must; Master's or Professional Degree preferred.
• Strong personal, organizational, program, and time management skills, keen attention to detail, research and writing skills, and strong interpersonal communication skills.
• Is a strong, energetic, empathetic individual of high integrity.
• Possesses a strong commitment and dedication to the pro-life position and Live Action’s mission.
• Is both goal and detail-oriented, with an entrepreneurial and innovative drive and spirit.
• Is proficient in Microsoft Word, Excel, and G Suite applications; has the ability to quickly learn new CRM’s; Hubspot experience a plus.
• Has the ability to work with and understand diverse cultures, backgrounds, and traditions.

Live Action is a media and news nonprofit dedicated to ending abortion and inspiring a culture that respects all human life. Live Action’s groundbreaking news coverage and compelling videos reach several million people weekly across Facebook, YouTube, X, and Instagram. (see more here: www.facebook.com/liveaction and www.liveaction.org).