Head of Performance Marketing

About OnePay

OnePay is the consumer fintech trusted by millions of Americans to make money better.

Our financial system is broken. High fees, low rates, and too few ways to actually grow your money. We’re fixing it. And we’re moving fast.

We’re an all-in-one financial services platform that brings together banking, high-yield savings, credit cards, point-of-sale lending, investing, and crypto in one place. We also partner with employers, HCM providers, gig platforms, and others to deliver embedded financial services to millions of employees and frontline workers.

We’re backed by Walmart, the world’s largest retailer, and Ribbit Capital, one of fintech’s most respected investors, giving us rare scale, distribution, and the opportunity to build something truly category-defining.

But what really sets OnePay apart is how we move. Our customers don’t have time to wait… and neither do we. This place moves fast, and we’re looking for people who are:

• Ready to run

• Hungry and driven by urgency

• Exceptional at what they do, with low ego

• Comfortable operating in motion

The Role

As Head of Growth Marketing at OnePay, you will lead our paid acquisition strategy and execution, driving scalable and efficient user growth while partnering closely with Marketing, Product, and Analytics leadership. You will:

• Own paid acquisition strategy and performance targets across channels, driving scalable user growth

• Manage CAC, LTV, and unit economics, optimizing for efficient and profitable growth

• Lead channel execution and continuous optimization across paid media, testing and scaling new opportunities

• Design high-velocity testing roadmaps across creative, audiences, bidding strategies, and landing pages

• Optimize conversion across the funnel including landing pages and onboarding through experimentation in partnership with Product

• Develop and execute strategies to scale investment efficiently while maintaining efficiency targets.

• Partner with Operations and Analytics on attribution, measurement, forecasting, and budget allocation

• Manage external performance media agencies to ensure strong execution and accountability.

• Manage and develop a team of channel marketers, with scope to grow as the program scales

• Communicate program performance, financial health, and strategic direction to senior leadership.

• Partner with Google, Meta, TikTok and other platform teams to stay ahead of product changes, betas, and measurement evolutions

• This is a builder role. We're actively evolving how we measure, expanding into new inventory, building AI-powered campaign automation, and testing creative strategies that don't exist in anyone's playbook yet. You'll have real ownership, a meaningful budget, and the latitude to make the program yours.

You Bring

• 10+ years of experience in performance marketing, growth, or paid acquisition within consumer tech, fintech, or high growth B2C companies

• Proven track record of scaling paid acquisition programs while improving efficiency and unit economics

• Deep expertise across major paid channels including paid social, search, and emerging platforms

• Strong analytical mindset with experience managing CAC, LTV, attribution, and forecasting models

• Experience building and scaling creative testing frameworks and collaborating closely with Brand and Creative teams

• Demonstrated ability to lead cross functional initiatives with Product, Analytics, and Marketing teams

• Drive and proactivity – everyone here is a builder and executor

What We Offer

• Competitive base salary, stock options, and health benefits from Day 1

• 401(k) plan with company match

• Remote-friendly (US), flexible time off (FTO), and opportunities for growth

• A high-growth, mission-driven, inclusive culture where your work has real impact

Standard Interview Process

• Initial Interview with Talent Partner

• Technical or Hiring Manager Interview

• Team Interview

• Executive Interview

• Offer!

Equal Employment Opportunity

To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us at talent@onepay.com.