Posted at: 24 April

Manager, Influencer & Podcast Marketing

Company

CompanyPendulum™

Pendulum is a San Francisco-based healthtech B2C company specializing in probiotic supplements for gut health and metabolic support, targeting individuals with Type 2 Diabetes.

Remote Hiring Policy:

Pendulum™ supports remote work and hires for various roles, particularly in marketing, with team members located in multiple regions, including the United States. The company is open to candidates outside of its San Francisco headquarters.

Job Type

Full-time

Allowed Applicant Locations

Worldwide

Salary

$140,000 to $163,000 per year

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Job Description

About Pendulum

Pendulum® is leading a revolution that is occurring around the world to improve physical and mental health by first understanding, then restoring and enhancing the human microbiome. 

Studies have shown that our microbiome (the bacterial communities in and on our bodies) is linked to everything from metabolism and diabetes, to longevity, weight loss, healthy immune systems, cancer prevention, feelings of well-being, inflammatory bowel disease, and even healthy skin.  We have just scratched the surface on understanding the impact that our microbiome has on our lives. During early life we develop a diverse and balanced microbiome that plays a critical role in shaping our long-term health.  Over our lives, a combination of diet, lifestyle, antibiotics, and aging can decrease the effectiveness of our microbiome.

Pendulum recognized the enormous impact they could have on people’s lives if they were able to address the imbalances in the microbiome. To accomplish this, Pendulum created proprietary probiotic pipelines and a  unique discovery platform to identify key, novel bacterial strains and the prebiotics that feed them. The company has also built and developed the world’s first manufacturing technology to produce bacteria in an anaerobic (oxygen-free) environment at scale.

The medical probiotics that Pendulum has formulated have transformed the consumer probiotics market into a new category of therapeutic offerings that deliver the power and efficacy of a pharmaceutical with the safety and accessibility of a natural probiotic. Due to Pendulum’s explosive revenue and customer growth over the last two years, the company  earned a spot on Forbes Magazine’s exclusive “The Next Billion Dollar Startups” list.

  

If you’re interested in improving the lives of people globally and you love working in a cross-functional, collaborative, inspiring environment, please continue reading.

 

Position Summary

We are seeking a Manager, Influencer & Podcast Marketing to lead the execution and day-to-day management of Pendulum’s influencer and podcast programs— a critical marketing channel for building trust, driving growth, and making our science human.


This role sits at the center of strategy and execution. You will partner with the Director to bring Pendulum’s influencer vision to life—translating strategy into programs, managing creators and partners, and ensuring every campaign delivers against both brand and performance goals.

At its core, this role is about building and scaling meaningful relationships. You will be responsible for identifying, onboarding, and growing a network of creators, healthcare professionals, and cultural voices who become long-term advocates for Pendulum. This includes developing clear frameworks for how we engage talent—defining relationship types, content approaches, and partnership structures that drive both authenticity and performance.

You will own the operating system behind influencer and podcast marketing: managing talent pipelines, campaign execution, content delivery, and performance tracking. This includes overseeing dashboards, analyzing results, and continuously optimizing how we invest across creators, formats, and platforms.

This role plays a critical part in ensuring Pendulum shows up differently: credible, human, and grounded in results. The right candidate understands how to build enduring partnerships that drive both trust and measurable business impact—and ultimately help consumers find their rhythm through products that truly work.

Success requires a balance of creativity, relationship-building, and commercial accountability. The most qualified candidates will have strong experience in and passion for influencer marketing, be extremely detail oriented, and have a track record for working cross-functionally to drive projects forward.

What You’ll Do

  • Influencer Relationship Management & Growth: manage Pendulum’s influencer relationships end-to-end, building a network of trusted creators, healthcare professionals, and cultural voices

  • Identify, vet, and recruit new influencers aligned with Pendulum’s brand, science, and growth priorities

  • Develop and nurture long-term relationships, turning creators into ongoing partners and advocates for the brand

  • Create and refine frameworks for how Pendulum engages influencers, including defining partnership types, content expectations, compensation models, and contract structures

  • Continuously evaluate and optimize the influencer portfolio based on performance, brand alignment, and growth potential

  • Ensure a high-quality experience for all partners, strengthening Pendulum’s reputation as a best-in-class brand to work with

Campaign Execution & Content Management

  • Manage end-to-end execution of influencer campaigns across paid, organic, affiliate, and whitelisting initiatives

  • Oversee briefing, contracting, content development, approvals, and campaign launches

  • Own the operating system behind influencer and podcast marketing: managing talent pipelines, campaign execution, content delivery, and performance tracking.

  • Ensure all influencer content aligns with Pendulum’s brand voice, scientific standards, and regulatory requirements

  • Support development of content that translates complex science into relatable, human storytelling

  • Collaborate with Brand & Growth Marketing, Regulatory, and Creative teams to leverage influencer marketing content across earned, owned, and paid channels.



Performance, Analytics & ROI Ownership

  • Own performance tracking and reporting across influencer and podcast programs, including dashboards, KPIs, and campaign recaps

  • Be accountable for ROI on influencer and podcast investments, continuously optimizing spend across creators, platforms, and formats

  • Analyze performance across cohorts to inform future strategy

  • Partner with Growth Marketing to improve conversion, CAC, and overall channel efficiency

  • Use data to inform creative testing, partnership decisions, and long-term investment strategy

Operations & Process

  • Build and manage scalable systems for influencer marketing, including tools, workflows, contracts, and performance tracking

  • Maintain clear visibility into pipeline, campaign status, and performance across all initiatives

  • Drive operational excellence to ensure the program can scale efficiently while maintaining quality and compliance

Cross-Functional Collaboration

  • Partner closely with Brand, Growth, Clinical, and PR teams to ensure alignment and consistency

  • Collaborate with creative teams to develop high-performing content and messaging

  • Support the Director in executing broader influencer and organic strategy

Knowledge Requirements

  • 5–8 years of experience in influencer marketing, partnerships, or social media

  • Proven experience building and managing influencer relationships over time

  • Experience developing or working within structured influencer programs

  • Strong understanding of performance marketing principles including CAC, conversion, and ROI

  • Experience managing influencer or creator budgets and optimizing investment

  • Experience in health, wellness, or adjacent categories preferred

  • Strong organizational and operational skills

  • Comfortable working with data, dashboards, and reporting

  • Excellent communication and relationship-building skills

  • Ability to operate in a fast-paced, collaborative environment

  • Passion for building a brand that is both scientifically credible and deeply human

Travel, Physical Demands & Work Environment

This role is remote with periodic travel to HQ, team offsites, and partner meetings.

Pendulum Therapeutics is an equal opportunity employer.

Salary & Benefits

  • $140,000 - $163,000
  • Medical, Dental, and Vision
  • Commuter Benefits
  • Life & STD Insurance
  • Company match on 401 (k)
  • Flexible Time Off (FTO)
  • Equity
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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