Posted at: 15 January

Marketing Manager (PR & SMM)

Company

Cracken

Cracken is an AI-enabled B2B cybersecurity platform headquartered in an undisclosed location, specializing in adversarial exposure validation and security resilience for enterprises globally.

Remote Hiring Policy:

Cracken offers a fully remote and flexible work setup, hiring from various regions to support a diverse team.

Job Type

Full-time

Allowed Applicant Locations

Worldwide

Salary

$70,000 to $100,000 per year

Job Description

Experience: 3+ years
Focus: SMM, PR, Brand (Cybersecurity)

About us

Built by ex–nation-state operators and AI researchers, Cracken is the world’s first Uncensored Vibe Hacking platform that safely amplifies security teams and gives enterprises proven, auditable security resilience.

The role

We’re looking for a Marketing Manager with a strong SMM & PR focus to own our external voice and build credibility in a highly technical cybersecurity domain.

This is a hands-on, high-impact role with real ownership over brand voice, visibility, and thought leadership.

What you’ll do

  • Own and execute SMM & PR strategy aligned with business goals

  • Build and manage content and media plans (LinkedIn, X/Twitter, blog, website)

  • Create clear, engaging content around cybersecurity, AI, and product updates

  • Identify trends, news hooks, and PR opportunities in cyber & AI

  • Support conference presence (announcements, live coverage, post-event content)

  • Collaborate closely with founders, product, sales, and design

  • Build relationships with media, partners, and communities

  • Track performance, prepare monthly reports, and optimize based on metrics

Must have

  • 3+ years of experience in Marketing / PR / SMM

  • Proven experience promoting IT, cybersecurity, or deep-tech products

  • Strong SMM track record, with real cases of growing a targeted audience

  • Experience working with international or top-tier tech media (e.g. TechCrunch, WIRED, VentureBeat, The Verge, WSJ, Fortune)

  • Hands-on experience using AI tools for content and marketing workflows

  • Excellent English copywriting skills

  • Ability to translate complex technical topics into clear, credible messaging

  • Ability to organize lightweight marketing ops (content calendar, contractors, timelines)

  • Proactive, ownership-driven mindset; comfortable operating in an early-stage startup

Why Cracken?

  • Real-world impact: Technology validated in nation-state operations and grounded in hands-on internal research

  • Team with a mission: Ukrainian-heavy international team of PhDs, professors, and top-tier industry veterans, driven by intrinsic motivation shaped by real-world adversity

  • Adaptive roles: We shape roles around exceptional talent — your ownership and drive will define your path

  • Perfect timing: Operating at the intersection of AI, cybersecurity, and autonomous systems, Cracken is uniquely positioned to win against sophisticated adversaries

What we offer

  • Opportunity to build a global cybersecurity brand from an early stage

  • Direct collaboration with founders and elite cyber operators

  • High autonomy and real ownership

  • Fully remote & flexible work setup

  • Competitive compensation