Posted at: 7 March

Regional Marketing Director, APAC

Company

CompanyRazer

Razer Inc. is a dual-headquartered gaming hardware and consumer electronics company specializing in high-performance gaming peripherals and laptops, targeting gamers globally.

Job Type

Full-time

Allowed Applicant Locations

Singapore

Salary

$100,000 to $150,000 per year

Job Description

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.Job Responsibilities :Objective based leadership role measured by key results : responsible for development and execution of regional marketing strategies as well as overseeing and managing daily activities.Develop and execute comprehensive New Product Introduction (NPI) marketing plans and sustain marketing programs, both short and long range, to support sales and revenue objectives of the organizationManage communication, workflow and priorities with regional HQ marketing teamsWork closely with supporting teams regionally and globally to localize or develop product campaign assetsManagement and tracking of regional marketing budget, drive execution of marketing programs within budget and maximize ROI.Demonstrate technical and creative marketing skills to build and maintain healthy relationships with key retail partners through strategic alignmentCommunication with regional distributor and channel partners on various co-marketing activities including coordinating business and marketing development with external companies such as agencies, and partnersPlan and execute Razer participation in regional industry or store eventsResearches, analyzes and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activityLead effort in market share gain in core categories.Regular weekly reporting of marketing calendar and activities comparing target outcomes to actual achievementsPre-Requisites :Approximately 15 years or above marketing experience preferably in the gaming/ tech or retail industryExtensive experience in all aspects of developing and maintaining marketing strategies to meet company objectivesStrong understanding of gamer mindset and the gaming and consumer electronics industry and requirementsWell versed in marketing trends, terminology and best practicesWilling to travel and work in a multi-national team of professionalsExcellent verbal and written communication skillsGood to have: Understanding of esportsGood to have: Essential AI tools for work such as MS Co-pilotRazer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.Are you game?