Senior Manager, Brand Marketing - Women’s Hair

Responsibilities:

• Work with the Director of Brand Marketing to develop and maintain Women’s marketing calendar. Translating the brand strategy, positioning, architecture, visual identity, etc. into integrated marketing plans and consumer experiences
• Responsible for understanding and reaching Women’s business needs and aligning and updating Women’s marketing calendar to deliver on both brand and business priorities
• Support the brand strategy, direction, development and optimization of evergreen marketing in collaboration with cross functional partners that supports across all consumer marketing channels (growth, retention, Nutrafol.com, Amazon)
• Lead campaign development and go-to-market execution for our brand marketing efforts (brand, product launches, etc). Partner with internal creative services team and/or external agencies on brand campaign creative strategy, campaign concepting, production, editing, and approvals
• Responsible for understanding and quantifying impact of Women’s brand marketing initiatives on brand and business goals
• Have a deep understanding of the Women’s customer and act as the internal advocate for aligning our brand with customer needs
• Partner with the Senior Director of Brand Strategy & Insights to develop insights and learning roadmaps
• Craft creative briefs that unlock consumer insights and drive the development of best-in-class creative
• Champion the brand and customer at all times, with an innate ability to translate brand and product storytelling in a way that resonates with our audience
• Proactively pitch brand initiatives to drive better awareness, favorability, conversion and advocacy of Nutrafol Women’s
• Manage individual project budgets
• Ability to manage multiple projects simultaneously leading cross functional stakeholders
• Create strong relationships and build trust with cross-functional teams and leadership
• Manage team members, delegate work, and provide support to ensure project success on all Women’s Hair initiatives 

Requirements:

• 5-7 years of experience in brand marketing
• Experience working at eCommerce driven brands and/or agencies; DTC/Wellness experience preferred
• 1-2 years of experience leading and managing a team with at least one direct report is preferred 
• Strong strategic and analytical skills
• Love of all things brand and high attention to detail
• Strong organizational and project management skills with ability to multitask
• Exceptional communication skills, both verbal and written
• Strong sense of ownership, urgency, and drive
• Positive attitude and ability to manage change, thrive in a fast-paced environment, work through ambiguity, and prioritize projects based on business needs