56442832657 - CRO Specialist 2

About the Role

We are seeking a data-driven Conversion Rate Optimization (CRO) Specialist with strong experience in Consumer Packaged Goods (CPG) — particularly food & beverage — to optimize customer journeys and drive measurable revenue growth across our digital commerce ecosystem.

This role blends analytical rigor, experimentation expertise, and UX sensibility. You will identify friction points across the funnel, design structured tests, and implement improvements that increase conversion rate, AOV, and overall revenue performance.

Role Overview

You will own end-to-end CRO initiatives across websites, landing pages, product detail pages, and checkout flows. The ideal candidate understands CPG buying psychology — from discovery to purchase — and knows how to translate behavioral insights into scalable experimentation.

Key Responsibilities

CRO Strategy & Execution

• Lead full-cycle CRO initiatives: audits, hypothesis creation, test design, implementation, and analysis
• Identify friction points in the purchase funnel and prioritize opportunities using structured frameworks
• Optimize landing pages, PDPs, collections, and checkout flows
• Drive performance improvements in conversion rate, AOV, and revenue per visitor

Research & Consumer Insight

• Conduct qualitative and quantitative research:
• Heatmaps
• Session recordings
• Funnel performance analysis
• Behavioral segmentation
• Competitor benchmarking
• Apply CPG merchandising principles and consumer psychology to optimization strategy
• Identify purchase triggers and objections specific to food & beverage audiences

Experimentation & Testing

• Build and execute A/B and multivariate tests
• Develop test roadmaps aligned with promotional campaigns and product launches
• Analyze results and present clear, actionable insights
• Collaborate cross-functionally to deploy winning variants

Cross-Functional Collaboration

• Partner with design and development teams to implement UX/UI improvements
• Work closely with marketing on promotional and seasonal campaigns
• Ensure optimization efforts align with broader growth strategy

• 3–5+ years of dedicated CRO experience
• Strong background in CPG (preferably food & beverage brands or agencies serving CPG clients)
• Expertise in:
• GA4
• Heatmapping tools (Hotjar, Clarity, Lucky Orange)
• A/B testing platforms (VWO, Optimizely, Convert, Intelligems)
• Proven track record of measurable improvements in:
• Conversion rate
• Revenue per visitor
• Engagement metrics
• Strong understanding of CPG buyer behavior and merchandising psychology
• Ability to translate data into UX/UI improvements and structured hypotheses

Preferred Qualifications

• Experience in DTC or subscription-based CPG brands
• Experience with Shopify or other e-commerce platforms
• Familiarity with prioritization frameworks such as ICE, PXL, or PIE
• Basic front-end knowledge (HTML/CSS/JS)