Posted at: 19 February

56611521878 - Fractional Growth Marketer (Google Ads)

Company

CompanyActivate Talent

Activate Talent is a global B2B staffing and recruitment agency specializing in rapid hiring solutions for diverse industries, including SaaS and e-commerce, with a focus on connecting businesses with top-tier talent.

Remote Hiring Policy:

Activate Talent supports fully remote work and hires globally, welcoming candidates from various regions without specific geographic restrictions.

Job Type

Full-time

Allowed Applicant Locations

Worldwide

Salary

$80,000 to $120,000 per year

Apply Here

Job Description

We are seeking a Fractional Growth Marketer (Google Ads) to own and scale our paid search acquisition efforts. This role is ideal for a hands-on growth marketer who has built Google Ads accounts from the ground up, launched and optimized high-performing campaigns, and successfully acquired customers in the U.S. market.

You will be responsible for driving measurable growth through strategy, execution, and continuous optimization, working closely with leadership and cross-functional teams.

Responsibilities

  • Build and structure Google Ads accounts from scratch, including campaign architecture, keyword strategy, and conversion tracking
  • Launch, manage, and optimize Search, Performance Max, Display, and YouTube campaigns
  • Develop acquisition strategies focused on U.S.-based audiences and aligned with business objectives
  • Continuously test and optimize ad creatives, keywords, bidding strategies, and landing pages to improve ROAS and reduce CAC
  • Monitor performance daily and identify opportunities for scaling and efficiency improvements
  • Provide clear, data-driven insights and recommendations to stakeholders
  • Collaborate with leadership, creative, and web teams to ensure consistent messaging and strong conversion paths
  • Set up and maintain accurate tracking using Google Analytics, Google Tag Manager, and conversion pixels
  • Deliver concise weekly and monthly performance reports with actionable insights

  • 5+ years of hands-on experience managing and scaling Google Ads accounts
  • Proven experience building Google Ads accounts and campaigns from the ground up
  • Demonstrated success acquiring customers in the U.S. market
  • Strong understanding of performance marketing metrics, including CAC, ROAS, LTV, and conversion rates
  • Fluent in English (written and verbal)
  • Highly analytical, self-directed, and comfortable working in a fractional capacity
  • Experience working with startups, DTC brands, or growth-stage companies

Nice to Have

  • Experience with eCommerce, SaaS, or lead-generation businesses
  • Familiarity with CRO principles and landing page optimization
  • Experience collaborating with fully remote and cross-functional teams

Apply Here