Affiliate Manager - TTS Focused

We are seeking an experienced Affiliate Manager with a strong focus on TikTok Shop (TTS) Affiliates to drive and scale our affiliate growth strategy. This role requires deep, hands-on experience using the TikTok Shop Affiliate backend tool and a proven ability to recruit, manage, and optimize affiliate partnerships at scale.

This position can easily be mistaken for standard influencer outreach; however, while creator outreach is part of the job, the primary value of this role is operational depth within TikTok Shop, system familiarity, and performance-driven execution. The ideal candidate has direct experience working within a TikTok Shop ecosystem that operates at meaningful GMV scale and can fully own the affiliate channel end-to-end.

This role will initially focus heavily on TTS platform affiliates, but will expand into off-platform affiliate recruitment across creators, publishers, and strategic partners.

Key Responsibilities

• Manage, optimize, and scale TikTok Shop affiliate partnerships using the TikTok Shop Affiliate backend tool.
• Recruit, onboard, and develop new affiliates to drive revenue growth and consistent performance.
• Build strong relationships with affiliates and creators, ensuring engagement, support, and long-term retention.
• Track and evaluate affiliate performance, providing actionable reporting and optimization insights.
• Drive affiliate program growth through sampling expansion, increasing sampling volume on a monthly basis.
• Set up and oversee affiliate automation tools (including bots and workflow automation) to improve scaling and execution.
• Collaborate with Marketing, Product, and Operations teams to align affiliate campaigns with brand goals.
• Expand the affiliate program beyond TikTok Shop to include off-platform creators, publishers, and partner ecosystems.
• Stay up to date on TikTok Shop trends, competitor activity, and affiliate marketing best practices.

Requirements

• Proven experience managing TikTok Shop Affiliates, including strong hands-on knowledge of the TTS Affiliate backend tool.
• Experience operating within TikTok Shop environments with meaningful GMV scale (highly preferred).
• Strong understanding of affiliate marketing strategy, recruitment, onboarding, and performance optimization.
• Experience doing manual outreach with creators, including recruitment and relationship management.
• Analytical mindset with the ability to interpret performance data and continuously optimize results.
• Strong communication skills and ability to build trust-based partnerships with creators and affiliates.
• Highly proactive and self-directed—able to take full ownership of the affiliate channel and scale it independently.
• Experience building or scaling off-platform affiliate partnerships is a plus (but not required).

What Success Looks Like

• A consistently growing and well-managed TikTok Shop affiliate pipeline
• Increased affiliate-driven GMV and improved efficiency across the program
• Strong affiliate retention and engagement through structured communication and support
• Scaling systems in place (automation, sampling workflows, tracking/reporting) that enable ongoing growth