Posted at: 29 April

Brand Marketing Partner

Company

Companythatgamecompany

Thatgamecompany is a Los Angeles-based independent video game developer specializing in emotional, connection-focused digital games, primarily targeting the B2C market with a global reach.

Job Type

Full-time

Allowed Applicant Locations

United States, Canada

Salary

$78,500 to $145,000 per year

Job Description

Brand Marketing PartnerRemote US & CanadaOur 3rd party publishing team is seeking a Brand Marketing Partner to own how our games reach, resonate with, and grow audiences. You will lead social strategy, creator partnerships, viral campaigns, and community growth across titles we publish - shaping each game's voice and building the systems that make reach repeatable and culturally relevant. This role blends brand storytelling with growth execution: designing campaigns that travel, building creator relationships that matter, and nurturing communities that convert curiosity into lasting connection.What You'll DoDefine and execute growth-oriented social and brand strategies that reflect the unique identity of each game we publishDesign and launch high-impact digital and physical campaigns that drive massive organic reach and engagementLead end-to-end influencer and creator initiatives, from scouting and outreach to production, launch, and performance trackingBuild and nurture communities across Discord, Steam, Reddit, TikTok, Instagram, and emerging platforms, turning engagement into genuine connection and measurable growthCreate content that travels, from reactive posts and cultural moments to short-form video and campaign tentpolesBuild the systems, playbooks, calendars, and metrics that make virality repeatable and learnablePartner cross-functionally with Content, Production, and partner studios to build narratives that expand our games' presenceListen deeply to players and creators, surfacing insights that guide communication strategy and product positioningWho We Are Looking ForEntrepreneurial and self-driven. You thrive in ambiguity, move fast, and build what doesn't exist yet. You are excited about building from 0 to 1Proven track record building and scaling audience growth at a digital-first companySharp creative instinct paired with analytical discipline. You design campaigns worth sharing and know exactly why they workedDeep understanding of platform mechanics, creator culture, and audience behavior across TikTok, Instagram, YouTube Shorts, and emerging platformsExcellent writing and communication skills with the ability to shift voice across brands, audiences, and momentsExperience leading complex, cross-functional projects from concept to launch with precision and accountabilityFamiliarity with gaming communities and their cultures is a strong plus, paired with genuine curiosity for audiences less represented in gaming. Our goal is to expand who games are forStreaming and on-camera communication skills are a plusPerks:Paid Time Off, Holidays and Two Weeks Winter Break Employees and their dependents get medical, dental, and vision coverage, regardless of their level, tenure, or position within the company. Moreover, these benefits start on the first day of the job—there’s no waiting period before they kick in. Pet Insurance for those who need it too.Compassionate leave for employees who needs to take care of their family membersPre-tax wellness stipendPre-tax work from home stipendAccess our savings plan (401K program) with company match Mental health resources including Headspace membership and Employee Assistance Program (EAP) Discount portal for everyday goods and servicesEmployee inclusive and diversity initiatives such as Grow TogetherSupport for personal professional development We look forward to meeting you! Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. The salary range for this position is $78,500 USD to $145,000 USD annually, with the opportunity to earn an annual discretionary bonus. This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices. Employees in this position are eligible to participate in the Company’s standard employee benefit programs, which currently include the following: medical, dental, vision, 401k, and paid time off.Our base pay is benchmarked against regional market and industry data and is adjusted to reflect the cost of living in your specific geographic area.#LI-Remote