Customer Marketing & Advocacy Specialist

Link to role video presentation: https://www.loom.com/share/ee053652a3ce4ed3a66929156bfb8db6

👋 Thanks for stopping by and learning more about this role at Sitemate! ✨🏗️

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📝 Overview

The Customer Marketing & Advocacy Specialist role owns Sitemate’s customer proof and reviews engine end-to-end. This includes consistently generating high-quality reviews on platforms such as G2 and Capterra, coordinating and drafting customer case studies, and maintaining a structured proof library that supports marketing, sales, and AI-driven initiatives.

This role ensures external trust signals and customer evidence are always current, credible, and easy to deploy across the business. It is a highly operational role focused on repeatable execution, strong processes, and quality output at scale.

• Employment:

  • Salary: AU$60,000 - AU$90,000

    • With Sitemate's diverse blend of remote and city-based team members, we ensure fair compensation regardless of your location. Our approach is informed by data sourced from Numbeo, the world’s largest cost-of-living database, which helps us maintain consistent remuneration standards across various regions.

    • Through our Cost of Living Multiplier, based on Numbeo's findings, we provide guidelines for adjusting salaries to reflect the cost of living in different cities. This ensures that all team members enjoy comparable living standards, no matter where they are based.

About Sitemate

Sitemate builds best-in-class software for the built world - empowering construction, infrastructure, and industrial companies to work smarter and faster.

Our flagship product, Dashpivot, helps teams move their processes from paper and spreadsheets into powerful, digital workflows that can be used in the field on mobile or tablet. This enables companies to automate repetitive tasks, track progress in real time, and make better decisions every day.

We’ve achieved strong product-market fit - generating thousands of new monthly leads through word-of-mouth and organic marketing alone.

Backed by Blackbird, Australia and New Zealand’s #1 venture capital firm, and a graduate of the Startmate Accelerator, Sitemate has grown from 5 people in 2018 to over 150 across 18+ countries. Our team blends deep industry experience with cutting-edge product design to build tools that modernise one of the world’s largest and most essential industries.

Life at Sitemate

At Sitemate, you’ll join a team that values transparency, high velocity, hustle, diversity, and innovation - not as buzzwords, but as the principles we work by every day.

We move fast, communicate openly, and operate with trust and autonomy. You’ll have access to key company metrics, clear career development plans, and the opportunity to grow your career based on performance, not tenure.

We believe diverse teams build better products. Our team includes members from 18+ countries - 55% identify as coming from underrepresented ethnic backgrounds, 43% identify as female, and our team spans ages 22–51.

How We Work

• Transparency: Monthly All-Hands meetings share updates on metrics, customer stories, hiring plans, and financial performance. Every session also includes a “Life Story” from one team member - building genuine connection and understanding across our global team.

• High Velocity: We use best-in-class, integrated systems to eliminate manual work and give you the information you need to make fast, high-quality decisions.

• Hustle: You’ll be rewarded for performance. Seven of our last ten pay increases were proactive - driven by results, not requests.

• Autonomy: We focus on outcomes, not hours. You’ll have flexibility to manage your day, with no time monitoring or unnecessary meetings.

• Collaboration: You’ll work closely with talented teammates across engineering, product, design, marketing, sales, and customer success - sharing ideas and learning together every day.

What We Offer

• Competitive, performance-based remuneration

• Equity options - own a piece of what you’re helping to build

• 20 days paid annual leave, plus sick, carer’s, and compassionate leave

• Parental leave - 16 weeks for primary and 6 weeks for secondary carers (including adoption and stillbirth support)

• Learning & Development - professional growth budget and transparent career plans

• Laptop and home office setup budget

• Flexible work - remote or hybrid options, plus the ability to work from anywhere for several weeks each year

• Community & Connection - global offsites, monthly all-hands and “Life Story” sessions

Equal Opportunity

We’re proud to be an equal opportunity employer. Sitemate welcomes applicants of all genders, ethnicities, ages, sexualities, and abilities. Our team’s diversity is one of our greatest strengths, and we’re committed to ensuring an inclusive environment where everyone can thrive.

Learn More About Sitemate

🎧 Podcasts

• 2024: CEO Hartley Pike on scaling Sitemate, diversity, and culture

• 2023: CMO Lance Hodgson on accelerating your career

• 2022: CTO Tim Bray on building quality features that solve real customer problems

💬 Want to know what it’s like to work at Sitemate? Hear it straight from the team: People of Sitemate
⭐ Read what our customers say: G2 Crowd, Trust Radius
🎥 Team Offsites: 2022, 2023, 2024, 2025

🔧 Day-to-Day

• Proactively reach out to customers to request and secure reviews on platforms such as G2 and Capterra

• Coordinate case study outreach, including scheduling, interviews, and follow-ups

• Draft written case studies and customer proof content, incorporating feedback and approvals

• Maintain and organise a central proof library for use across the website, sales assets, and internal tools

• Publish and update proof-related web pages and assets, using AI tools where helpful

• Track weekly and quarterly targets and report on progress and outcomes

⚡ Challenges

• Relationship-building and follow-up focused work with busy customers

• Maintaining quality and authenticity while operating at volume

• Working with imperfect information and tight timelines

• Staying organised and disciplined with processes week after week

• Managing customer schedules, approvals, and occasional non-responses

✅ Who This Role is For

• Someone who enjoys structured, repeatable work and clear ownership

• Comfortable initiating conversations with customers and following up persistently

• Strong written communicator who can synthesise customer input into clear, credible stories

• Motivated by running processes and hitting weekly and quarterly targets

• Takes pride in keeping systems organised, accurate, and up to date

🚫 Who This Role is Not For

• Someone seeking purely creative or conceptual content work

• Candidates who prefer not to engage directly with customers

• People who dislike operational or repetitive tasks

• Those who need constant variety or ambiguous scope to stay engaged

• Candidates looking for brand, social, or campaign-focused marketing roles

🎯 Skills & Tools

Must Have:

• Experience in content, technical writing, customer-facing roles, or similar

• Strong written and spoken English

• Proven ability to interview customers and translate conversations into clear written output

• Comfort with direct outbound communication (email and phone)

• Strong organisational skills and attention to detail

• Experience working within structured processes or targets

Nice to Have:

• Experience writing case studies, customer stories, or technical documentation

• Familiarity with product-led or B2B SaaS environments

• Experience supporting GTM teams with proof or enablement assets

• Exposure to AI tools for drafting, summarisation, or content workflows

Essential Tools:

• CRM tools (e.g. Salesforce)

• Documentation or knowledge-base tools (e.g. Confluence)

• Basic content publishing tools

• Email and calendar tools for outreach and coordination

Bonus Tools:

• G2, Capterra, or other review platforms

• AI writing or productivity tools (e.g. GPT-based tools)

• Website CMS tools

• Project tracking tools (e.g. Jira)

⏳ First 6 Months – Success Criteria

By month 6, the person will have:

• Established a consistent weekly review cadence across priority platforms

• Built a clear, repeatable process for identifying, contacting, and converting promoters into reviews

• Delivered multiple high-quality case studies that are published and in use

• Created a well-organised, searchable proof library actively used by Marketing and Sales

• Ensured proof-related web pages are current, accurate, and improving over time

• Achieved minimal dependency on other teams to keep the proof engine running