Posted at: 30 March

DACH Marketing Lead

Company

CompanyBinance

Binance is a global fintech B2C platform headquartered in Malta, operating the largest cryptocurrency exchange by trading volume, offering a wide range of digital asset products and services to users in over 180 countries.

Remote Hiring Policy:

Binance supports flexible remote work arrangements, with team members located in various regions globally, though specific policies may vary by team and role.

Job Type

Full-time

Allowed Applicant Locations

Germany, Switzerland, Austria

Salary

$80,000 to $120,000 per year

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Job Description

Responsibilities:

  • Develop and implement marketing projects and go-to-market strategies based on data insights, collaborating closely with global and local marketing teams as well as data analytics teams.
  • Ensure alignment and effective communication among all stakeholders to drive project success.
  • Proactively identify gaps in business metrics and user behavior trends, setting up infrastructure to alert business leaders about emerging trends and patterns.
  • Utilize strong analytical skills to interpret complex data sets and generate actionable insights that inform marketing strategies.
  • Leverage deep expertise in digital marketing channels (Paid, SEO, Lifecycle) to optimize campaign performance.
  • Use tools such as Google Analytics, SimilarWeb, MMPs, and social listening platforms to monitor and analyze marketing effectiveness.
  • Translate data findings into clear, strategic recommendations for marketing initiatives and business decisions.
  • Lead cross-functional collaboration and, where applicable, mentor junior team members to ensure high performance and alignment.

Requirements:

  • Proven experience working in international environments with cross-functional teams and multiple stakeholders.
  • Demonstrated success in business development, partnerships, or sales.
  • Strong analytical mindset with the ability to identify and leverage growth opportunities.
  • Deep understanding of digital marketing channels and associated analytics tools.
  • Exceptional communication, negotiation, and relationship-building skills.
  • Ability to translate complex data into clear and actionable business insights.
  • Proactive, self-motivated, and detail-oriented.
  • Fluency in both English and German is mandatory.
  • Experience working remotely and in startup environments is a plus.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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