Head of Digital Marketing Analytics (COE)

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.Hybrid role - 2 to 3 days a week on siteThe Head of Digital Marketing Analytics will lead the global measurement, attribution, and insights framework for Logitech’s digital marketing ecosystem. This role sits at the core of the Digital Marketing Center of Excellence (COE) and is responsible for defining standardized KPIs, reporting frameworks, and advanced measurement methodologies across Paid, Owned and Earned channels.The role ensures that marketing investments across paid, owned, and earned channels are measured consistently and optimized through robust data-driven insights. By partnering with Business Groups, Regions, Product teams, and agency partners, this leader will drive a unified analytics framework that supports both hardware sales and software ecosystem growth.This position will also lead the development of forward-looking measurement capabilities, including AI-driven discovery analytics (LLMO/AEO) and next-generation attribution models.Key ResponsibilitiesGlobal Measurement FrameworkDefine and maintain the global KPI framework across Paid Media, Organic Marketing (SEO, organic social, content), Creators programs, and Software Marketing initiatives.Standardize performance measurement across Business Groups and Regions to ensure consistency, transparency, and comparability.Own the evolution of enterprise marketing dashboards including the Digital Marketing Brand Scorecard.Ensure measurement frameworks capture the full impact of paid, owned, and earned marketing activities. Analytics Infrastructure & Data GovernanceCollaborate with Digital Office to develop an analytics framework leveraging the Marketing Data Hub (Snowflake, Adverity, Tableau).Define and enforce data taxonomy, naming conventions, and governance standards across marketing platforms.Integrate datasets spanning paid media platforms, organic marketing channels, creators platforms, web analytics, and software marketing analytics.Partner with Ad Tech, Digital Office teams to ensure scalable and AI-ready analytics infrastructure. Attribution & Marketing EffectivenessDefine Logitech’s global attribution strategy across paid media, organic channels, creators ecosystems, and software marketing initiatives.Ensure attribution models capture the combined impact of paid campaigns, organic discovery, content marketing, creators programs, and product-led growth signals.Guide the implementation of advanced measurement methodologies including Marketing Mix Modeling (MMM), incrementality testing, and attribution modeling.Provide frameworks to measure software adoption, engagement, and lifecycle marketing impact. Emerging Channel & AI Discovery MeasurementDefine measurement frameworks for LLMO / AEO (AI discovery and generative search visibility).Track emerging metrics such as LLM Share of Voice, AI-driven discovery traffic, and generative search engagement.Identify new measurement opportunities related to AI-driven consumer discovery behaviors. Insights & Strategic GuidanceDeliver advanced insights on performance trends, audience behavior, and marketing effectiveness.Provide strategic recommendations to optimize marketing investments across paid and organic channels.Identify opportunities for AI-driven analytics and predictive insights. Cross-Functional LeadershipAct as the global analytics partner for Paid Media, Social Media, Creators, Organic Marketing, and Software Marketing teams across Business Groups.Support regional teams in adopting standardized reporting frameworks and measurement best practices.Collaborate with agency partners and vendors to strengthen data-driven decision making across the organization. Profile & Requirements10+ years experience in digital marketing analytics, marketing science, or data-driven marketing roles.Deep expertise in digital performance measurement across Paid Media, Social Media, and content ecosystems.Strong knowledge of attribution methodologies including MMM, incrementality testing, and multi-touch attribution.Proven ability to translate complex data into actionable business insights for senior leadership.Strong stakeholder management skills with experience operating in global, matrixed organizations.Experience leveraging AI and automation to scale analytics and insights generation is a strong advantage.Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.